HR Research Institute: Industry best practices and HR trends
Align your brand with latest research insights
Gain valuable insights on your buyers
Generate cost effective qualified leads
Build your content marketing strategies with exclusive HR.com
Research
Is your business having a tough time setting itself apart in a
crowded marketplace? You are not alone! Build your brand, content
marketing strategies, and thought leadership with exclusive HR.com
research. Choose between custom research or state-of-the-industry
research. Then save your marketing department valuable time by
letting HR Research Institute, an arm of HR.com, do the heavy
lifting for you!
Custom Research
Build thought leadership and (hint!) better understand your buyers
We develop a research report and infographic for you on a topic of
your choice, and then host a webcast on the research insights where
you’re the star of the show!
Showcase your expertise and link your brand with exciting new
thought leadership.
We’ll promote your research in your choice of our themed
epublications and give it full promotion on social media.
We provide you with all research data to inform you about your
buyers and for use in your content.
You get all lead information from survey respondents, research
downloads, and webcast registrants.
So many benefits from one project!
State of the Industry Research
Showcase your expertise on a hot topic and acquire quality leads
Sponsor our SOI Research (15 topics to choose from) to showcase how
your brand is on the cutting edge of a hot HR topic and trend —
and to come away with tremendous marketing collateral. It’s the
perfect opportunity to demonstrate your expertise to our audience of
over 2 million HR pros.
Research report and infographic are personalized with your brand
Present at a one-day virtual event on the topic of the research
Bolster sales with qualified leads from all research
downloads and event registrants
Participation is simple and easy, and the results can do wonders for
your business.
Pulse Surveys
Collect fast market insights on any HR topic
Our 3- to 5-question Pulse Surveys are a great way to quickly get
marketplace data on any topic. Understand HR professionals’ pain
points, test market needs for a product, get data for your marketing
— there are so many use cases!
Results within 8-12 weeks
Survey collaboration, analysis, and final completed infographic
Leads from infographic downloads on HR.com
Let Our Experts Help Tell Your Client Stories
Case Studies
Showcase the credibility and impact of your solutions
Your client will love you! We'll work with one of your customers to
develop a customized case study that illustrates how your solution has
helped solve a specific business problem. It's great marketing and
sales collateral that helps potential buyers envision how much they can
benefit from working with you.
In-depth interviews with your client
5- to 9-page customized case study summarizing the findings
Case study promotion (social, ads, press release), as well as a
two-page summary featured in the HR.com epublication that most closely
aligns
How Research Can Drive Marketing Success
Article + Research Checklist
How to Build a Stronger Return on Research plus accompanying
Research Checklist with 12 tips to help you get the most out of
your research!
Align your brand with this year's State of the Industry hot HR
topics and showcase your expertise
Sponsor any of this year's research topics and come away with
your very own affordable and branded research report and
infographic, establish yourself as an industry thought leader by
presenting at a one-day Virtual Event, and bolster sales through
the generation of qualified leads. See below to learn more about
each of the hot research topics, and book an appointment to get
started today.
Virtual Event Date & Event details
July 13-14, 2022
The Future of Performance Management 2022
July 20, 2022
The Future of HRs Role in Managing Corporate Culture &
Change 2022
August 17, 2022
The State of Human Experience 2022
August 24-25, 2022
The Future of Talent Acquisition 2022
September 07, 2022
The State of Today's HR Tech Stack 2022
September 14, 2022
The State of People Analytics 2022
September 28, 2022
The State of Employee Retention 2022
October 18, 2022
The Future of Diversity, Equity and Inclusion 2022
October 19, 2022
The State of HR Skills and Education 2022
October 25, 2022
The Future of Compensation and Total Rewards 2022
October 26, 2022
The State of Legal, Compliance and Employment Law 2022
November 02-03, 2022
The Future of Employee Engagement 2022
November 15, 2022
The State of Internal Mobility, Succession, and Career
Development 2022
December 07, 2022
The Future of Recruitment Technologies 2022
January 25, 2023
Hottest Trends in Benefits
February 08, 2022
The Future of Workplace Trends
February 15-16, 2023
The State of Human Experience in the Workplace
See what our customers are saying
Melissa Richardson
Founder, Art of Mentoring
The HR.com research team worked closely with us to update and
improve a set of research questions we had used for a study a
few years prior. Once set, the survey was deployed and we
received regular updates on survey completion progress. The
team collaborated with us to determine the main analysis
thrusts and emergent insights, and then did a terrific job of
writing a top-quality report. Overall, the combination of our
mentoring domain expertise with HR.com’s research
capability, delivered a first-class piece of research.
HR.com’s team was responsive, proactive and easy to work
with through the whole process.
Dr. Jocelyn Tomaka
Principal, I-O psychology: Lead, People Science; Product
Strategy at UKG
I've used all these different platforms and HR.com gave me
such a great experience. The team was ready to reiterate and
think about my ideas to get a true and actual depiction of
what this research said. HR.com was such a great partner over
months helping us get it right. We have a lot of people
working on it and I found it to be one of the best experiences
with working with vendors. It's not about marketing it to
the right people to make people feel good about it but to get
the story out there and help people do what they need to do.
So, personally, it is a solid experience!
Jenny Watkins
Terryberry
We've worked with HR.com for over a year on a series of
webcasts, across a variety of product offerings and have been
quite impressed. The attention and care given to speaker
preparation is exceptional, the audience outreach and
promotion is not only effective but also delivers cost
efficient results – time and again. It's definitely
been a great platform for effortlessly connecting with our
desired customer base.
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Our Happy Customers
We would love to help you
Contact our sales team today to discuss how partnering with HR.com can benefit your marketing efforts.
