Promote, promote, promote your researchwith content marketing strategies!
One of the many awesome things about research is that there are so many ways to promote it. Make the most of your research report's content by using it as a complementary marketing tool. This can help you extend the reach of your marketing efforts and maximize your return on investment.
Read on for some of our favorite strategies for using research to deliver incredible marketing results.
Leverage innovative HR studies so you can work the results and insights into your content marketing to meet your sales and marketing objectives!
Include the report and/or the infographic as a gated download on your website
Leverage keyfindings (i.e, microcontent) in an extended media campaign
HRRI reports include a variety of insightful findings and graphs
Leverage each finding in a media message, along with a visual element
Prepare a multi-channel calendar to strategically schedule releasing different findings
Identify the best channels for releasing the research insights, such as: Your own website, YouTube, Facebook, Linkedin, Blog posts, Newsletter articles, Conference presentations.
Discuss thought leadership on webcasts,podcasts,panels, etc.
Sit down with experts/thought leaders to discuss the research and its implications
Discuss strategies and tactics based on the findings
Link it to today's hot or timely topics (e.g., tie recruitment research to new unemployment trends)
Create best practice blogs and articles
Make a list of best practices based on the research
Champion the strategies and tactics of HR high performers
Lead to your solution, not with it; once problems and strategies are identified, only then offer your own solution
Engage with partners, including employees
Create a compelling presentation or other materials that your partners can leverage in webcasts, events and more
Highlight the findings internally, as well as externally, boosting employee and customer engagement by showing them how cutting edge your thought leadership is
Get employees to share research findings via blogs, social media and more
Create videos in which employees discuss the findings and what it means to them and their business
Help advance your client's business case
Make a list of best practices based on the research
Champion the strategies and tactics of HR high performers
Lead to your solution, not with it; once problems and strategies are identified, only then offer your own solution
We feel the love when you quote or reference our research, so we kindly ask that you cite our work with a mention or tag of HR.com @hrdotcom and our HR Research Institute.
For the complete list of research sponsorship options and to view our upcoming Hot Topics, go to hr.com/research
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