HR.com Press Releases

A groundbreaking new report from the HR Research Institute sheds light on the untapped potential of HR professionals to redefine employer branding strategies in 2025, emphasizing their role in bridging reputation and talent priorities.
Jackson’s Point, Ontario, Canada - The latest research report, HR.com's State of Employer Branding 2025, by the HR Research Institute highlights a critical finding: HR professionals must take a more active role in developing and maintaining employer brand strategies. The report reveals that while 62% of HR professionals rate their employer brand as above average or excellent at enhancing their company’s reputation, far fewer are confident in its impact on HR-specific priorities like talent attraction, engagement, and retention.

Specifically, less than half indicate that their employer brand is successful in enhancing:

• Diversity, equity, inclusion, and belonging (DEIB): 46%
• Talent attraction: 44%
• Employee engagement: 43%
• Employee retention: 42%

The findings also reveal a significant gap in intentional branding efforts. Just 28% of organizations have a comprehensive and consistently applied employer branding strategy, while 40% operate without any formal strategy in place.
Moreover, there is an imbalance in the ownership of employer brand strategy within organizations. Marketing or public relations is more likely to lead employer branding efforts (43%) than HR (25%), and this misalignment may prioritize reputation over HR-specific outcomes. A stronger collaboration between HR, marketing, and leadership teams is crucial to building a comprehensive employer brand that aligns business objectives with talent-focused goals.

Looking ahead, artificial intelligence (AI) is expected to play a bigger role in shaping employer branding strategies:

• Improved candidate targeting and sourcing (41%)
• Personalized candidate experiences (36%)
• Automated recruitment processes (34%)
• Advanced analytics for brand measurement (34%)
• AI-driven content creation (34%)

Employers will need to adopt AI with care and thoughtful consideration, ensuring its application aligns with compliance standards, legal regulations, and industry best practices.
“HR professionals are uniquely positioned to ensure the employer brand reflects authentic workplace culture and supports critical initiatives like talent attraction and employee retention,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “It’s time to give HR a bigger seat at the table.”

The full research report, HR.com's State of Employer Branding 2025, is available for free download and offers a detailed look at today’s employer brand strategies to help HR professionals understand how to improve processes to best drive success across key HR areas.

The recording of the research webcast presentation, Leveraging Employer Branding: Attracting and Retaining Top Talent in a Competitive Market, is available for viewing 24/7 on demand.
 
About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.
Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

Accomplished subject matter expert in HCM to provide valuable insights, enhancing HR expertise, resources, and strategies to optimize payroll practices and empower the HR community.

Jacksons Point, Ontario, Canada –  HR.com, the largest network of human resources (HR) professionals, has appointed Brent Skinner as its executive community leader for the Future of Payroll and Workforce Management (WFM). In this role, Skinner will act as HR.com’s industry analyst covering payroll, human resources information system (HRIS) and WFM. An accomplished subject matter expert in human capital management (HCM), Skinner will lead efforts to enhance HR expertise, resources, and strategies, empowering the HR community to optimize Payroll practices and prepare for the future of work. He has also joined HR.com's Future of Payroll advisory board to actively work with thought leaders to establish standards, relevant research topics, common metrics, and education as required.

Skinner’s vision for the role is to create a dynamic place where payroll professionals can connect, collaborate, and share knowledge. The idea is to identify industry challenges, develop solutions, and drive innovation in payroll practices, empowering these practitioners to excel in their roles and advance the profession as a whole. He also aims to help foster further camaraderie among payroll and HR professionals and develop resources for CHROs and other HR leaders to optimize their proficiency in payroll.

“Brent’s expertise will empower us to strategically support HR leaders in navigating payroll solutions and capabilities while guiding global payroll providers in creating more effective and innovative products,”  stated Debbie McGrath, CEO of HR.com. “His leadership in this critical area reinforces HR.com’s commitment to driving progress and delivering value to the HR and payroll communities.”

“Having worked in a variety of capacities in the HCM space, I’m excited to bring my knowledge and perspective to help foster an environment where payroll professionals can engage, collaborate, and learn from one another,” said Skinner. “Together, we’ll tackle industry challenges, develop effective solutions, and drive innovation, enabling payroll experts to thrive and elevate the profession.”

Skinner’s background includes podcasting, public speaking, vendor analysis and research, and a broad cross-section of content development, all drawing on his extensive understanding of the competitive landscape in HCM, as well as this marketplace’s overall makeup. Over the span of his nearly 20-year career in HCM, Brent Skinner has helped executives with their thought leadership, partnered with sales, marketing, and customer success, and seen his commentary published often in the trade press. Most recently founder and principal of Open Window Strategies LLC, Skinner earlier led the industry analyst practice covering HCM for 3Sixty Insights, a research firm that he helped co-found. The former technology editor for HRO Today, he was previously an industry analyst at Nucleus Research, leading the HCM practice there. Skinner has been on the vendor side in HCM several times, too, partnering with executives in areas such as product marketing and evangelism, content creation, sales enablement, and thought leadership at isolved, Cornerstone, and Dayforce.


About HR.com
HR.com, the largest network of HR professionals, is committed to helping HR professionals advance and build meaningful careers and find the optimal solutions to enhance their job performance. With products and resources rooted in education, research, and leveraging cutting-edge technology, we help at every career stage - and over 2 million HR pros agree! (How could that many people be wrong?)
By delivering best-in-class learning products, 500+ annual webcasts, 50+ world-class events, and innovative and thought-provoking research through the HR Research Institute, HR.com strives to inspire and strengthen workforces to change the world. HR.com also offers the most comprehensive HR certification exam preparation and guarantees a passing score on all SHRM and HRCI certification exams.  Technology and experience drive our customized solutions that will help you become the best and most successful version of yourself. Learn more at crm.hr.com and maximize your potential.
Contact: info@hr.com
HR.com Newsroom
 

Industry experts will advise the HR community on diversity and inclusion to help them navigate the complexities of today’s workforce and build a more equitable future

Jacksons Point, Ontario, Canada – HR.com, the largest community of HR professionals worldwide, is proud to announce the Advisory Board Members who will provide strategic direction to help HR advance DEIB initiatives and foster inclusive workplace cultures.

These distinguished leaders will give insights and guidance for the upcoming Future of DEIB research study and two day virtual event. The research will explore emerging trends, challenges, and best practices to empower HR leaders in driving meaningful change within their organizations.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations from the HR Research Institute. Additionally, a condensed two-page infographic will provide a quick reference for key points. The next upcoming virtual event will include two days of informative sessions from a variety of subject matter experts in this area.

HR.com's Future of DEIB 2025 Virtual Event  
June 3-4, 2025
[REGISTER for FREE]

The newly appointed Future of DEIB 2025 Advisory Board includes the following industry thought leaders:

• Nate Bennett, CDP, SVP, Chief Diversity, Equity and Inclusion Officer, Comerica
• Natasha Berry, Vice President, Global Inclusive Culture, Diversity, & Equity, Smith & Nephew, Inc
• Emily Chase-Sosnoff, Principal (Partner), Jackson Lewis P.C.
• Margot Goodson, VP, Head of North America Diversity & Inclusion, SAP
• Ivori Johnson, Global Head of Talent & Diversity, Harry’s Inc.
• Andrew Meadows, SVP HR, Brand + Culture, Ubiquity Retirement + Savings
• Natasha Nuytten, CEO, CLARA
• Pam Pujo, Diversity, Equity and Inclusion Manager, CBRE
• Erica Restich, Employee Experience & Inclusion Director, ServiceLink
• Christopher Rowland, Executive Director DEIB Strategy, Mitratech
• Leandra Stanley, Director, Diversity & Inclusion Programs, Comscore
• Lenna Turner, Director of Diversity, Equity and Inclusion, Salary.com
• Joe Valenzuela, DE&I Product Advocate, Affirmity

“We are honored to work with such an accomplished and passionate group of leaders who share our commitment to fostering inclusive cultures,” stated Debbie McGrath, CEO of HR.com. “Together, we aim to empower HR professionals with the tools and insights they need to succeed.”

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including this past research report, HR.com’s Future of Diversity, Equity, Inclusion and Belonging 2024, on the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.



About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.  
 
Become a part of HR.com’s HR research influencer panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

Workbuzz and HR.com’s HR Research Institute study reveals that employee engagement and communication leads HR goals heading into 2025.

Jackson’s Point, Ontario, Canada - According to new research from Workbuzz and HR.com’s HR Research Institute, enhancing employee engagement and experience is currently the foremost priority among HR professionals. However, this focus doesn’t exist in isolation. HR leaders also prioritize boosting worker productivity, attracting top talent, fostering a positive organizational culture, and promoting employee well-being.

The research also shows that better communication plays a role in addressing these HR priorities. It looks at both survey frequency and communication with frontline workers, who are typically harder to reach because they lack designated offices and computers. It turns out there is a positive correlation between the frequency of employee surveys and organizational success in key HR areas. Companies conducting surveys at least quarterly report significantly greater improvements in:

• Retention: 53% versus 21% for those surveying less frequently.
• Talent Attraction: 58% versus 27%.
• Productivity and Performance: 62% versus 30%.
• Diversity, Equity, Inclusion, and Belonging (DEIB): 64% versus 43%.

The study also found that organizations that say their employee experience and engagement levels rose over the last year are much more likely to say it is easy or very easy to communicate with frontline workers (70% versus 20%). The bottom line is that better communication may well help drive improvements among these other top HR priorities.

“Employee engagement and communication are more than just buzzwords; they are a cornerstone of organizational success,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Organizations that prioritize them not only tend to retain their top talent better but also tend to see measurable improvements in productivity and overall performance. When employees feel heard and valued, businesses thrive.”

“Annual surveys are a start, but they’re not enough in today’s fast-paced workplace,” added Ryan Tahmassebi, People Science Director, WorkBuzz. “Organizations that create real-time feedback loops and maintain open communication channels are better equipped to respond to employee needs and drive engagement.”

The full research report, Trends in Employee Engagement 24/25, is available for free download and offers a detailed look at engagement practices and strategies to provide actionable insights to help HR practitioners and leaders to develop more sophisticated approaches that meet future needs.

HR professionals can also view the recorded session, Today's Top HR Priorities and Practices Heading into 2025, to hear insights from a panel of experts that will provide guidance for navigating the complexities of managing today’s workforce.
 

About WorkBuzz
WorkBuzz offers flexible, simple and actionable surveys, helping organizations to reach and engage all their employees – wherever they are, and whatever they do. Get real-time feedback from your people, track employee engagement and experience, and make more informed, data-driven people decisions. Create a culture where every voice matters, and every person can reach their full potential.

About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.
Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

This group of renowned experts in workplace wellbeing, mental health, and HR strategy, will play a critical role in shaping the research and discussions to ensure the study and virtual event are relevant and impactful for today’s workforce challenges.

Jacksons Point, Ontario, Canada – As organizations continue to confront the growing challenges of mental health and stress in the workplace, HR.com is pleased to announce the formation of an esteemed Advisory Board to guide its upcoming research study and virtual event focused on employee mental health and wellbeing. This initiative comes at a pivotal time when businesses and society alike are recognizing the profound impact of mental health challenges on both individuals and organizations.

The advisory board, consisting of renowned experts in workplace wellbeing, mental health, and HR strategy, will play a critical role in shaping the research and discussions to ensure the virtual event provides actionable insights and real-world solutions. By guiding this research, the board will ensure that the event’s content is both relevant and impactful for today’s workforce challenges.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations from the HR Research Institute. Additionally, a condensed two-page infographic will provide a quick reference for key points. The next upcoming virtual event will include a day of informative sessions from a variety of subject matter experts in this area.

HR.com's State of Employee Mental Health & Stress 2025 Virtual Event
May 7, 2025
[REGISTER for FREE]

The newly appointed State of Employee Mental Health & Stress 2025 Advisory Board includes the following industry thought leaders:

• Annalisa Adams-Qualtiere, Chief People Officer, Skoll Foundation
• Dr. David Batman MSc. MB. ChB FFOM, Consultant Occupational Health, Physician, Science Advisory Board Member, Personify Health
• Michael Boroff, Psy.D, Mental Health Program Manager, Crossover Health
• Nitika Chunilall, Director Prevention and Promotion Initiatives, Mental Health Commission of Canada
• Suzi Craig, VP of Workplace Mental Health, Mental Health America
• Michael Dickerson, CEO and Founder, Workplace Mental Health Consultant, Dickerson Consulting Group
• Ashley Romadka, Chief Human Capital Officer, Sarasota County Schools
• Dr. Monica Vermani C. Psych., Licensed Clinical Psychologist, Start Living Corporate Wellness

“Employee mental health is essential, not optional,"  said Debbie McGrath, CEO of HR.com. “By collaborating with these industry experts, we’ll better support HR teams in creating healthier and more supportive and engaged workplaces.”

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including this past research report, HR.com’s State of Mental Health and Stress in the Workplace 2024, on the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.



About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.  
 
Become a part of HR.com’s HR research influencer panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

Study provides actionable insights and recommendations for HR professionals looking to strengthen their career development strategies.

Jackson’s Point, Ontario, Canada - A new research report, HR.com’s Future of Career Development and Mobility 2024-25, reveals that employee career development programs are falling short across many organizations. Only 20% of companies have reached the top two levels of program maturity, unveiling a significant need for improvement in supporting employee growth.

The study highlights significant gaps in career development and internal mobility efforts. Only 37% of organizations consider themselves effective in career development, while just 42% report success in internal mobility initiatives. Additionally, the research reveals that a mere 22% of organizations offer enough employee development opportunities to keep up with workforce demands. These findings underscore a critical need for organizations to prioritize career growth initiatives, particularly as employee expectations for development opportunities continue to rise.

Managers can play a pivotal role in fostering employee career development. A small majority (54%) of organizations report that managers are encouraged to help employees develop their careers. However, the research highlights concerning gaps in manager readiness and motivation:

• In 34% of organizations, managers actively discourage internal movement to retain high performers.
• Only 15% of companies have managers equipped with the necessary skills to develop employees.
• Just 10% of organizations recognize and reward managers for developing their direct reports.

“Managers are uniquely positioned to drive employee development, but they need the right training, tools, and incentives to succeed,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Organizations that prioritize manager development can build a more engaged, agile, and productive workforce.”

The full research report, HR.com's Future of Career Development and Mobility 2024-25, is available for free download and offers a detailed look at today’s employee development and training programs to provide actionable insights and recommendations for HR professionals looking to strengthen their career development strategies.

The recording of the research webcast presentation, How to Strengthen Today’s Weak Career Development Programs, is available for viewing 24/7 on demand.


About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.
Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

A panel of industry-leading experts will address the evolving complexities of legal and compliance issues in the HR landscape, offering actionable guidance and strategic insights for 2025.

Jacksons Point, Ontario, Canada – HR.com, the premier community and resource hub for HR professionals, is proud to announce the establishment of its State of Legal and Compliance Advisory Board for 2025. This expert panel brings together distinguished leaders from various industries to guide HR.com’s initiatives in addressing critical legal and compliance challenges facing today’s HR professionals.

The Advisory Board will focus on providing their expertise and delivering insights for upcoming research and corresponding virtual events in 2025 to help organizations navigate an increasingly complex legal and regulatory environment. Board members are recognized authorities in employment law, compliance strategy, or workplace policy, ensuring HR.com’s resources and events remain at the forefront of industry innovation.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations from the HR Research Institute. Additionally, a condensed two-page infographic will provide a quick reference for key points. The next upcoming virtual event will include a day of informative sessions from a variety of subject matter experts in this area.

HR.com's State of Legal and Compliance 2025 Virtual Event
April 22, 2025
[REGISTER for FREE]

The newly appointed State of Legal and Compliance 2025 Advisory Board includes the following industry thought leaders:

• Frank Fiorille, Vice President, Risk, Compliance, and Data Analytics, Paychex
• Gillian Godjas, Compliance HR Specialist, Administrative Director, Belzona
• Bryn Goodman, Partner, Fox Rothschild
• Jason Sheffield, National Director of Compliance, Baldwin Risk Partners
• Holly Sutton, Partner, Farella Braun + Martel
• Allison West, Employment Attorney, Employment Practice Specialists

“With compliance issues growing in complexity, it’s vital for HR professionals to have access to expert guidance to avoid risks and potential penalties,” said Debbie McGrath, CEO of HR.com. “This board of industry leaders will help shape the resources and tools needed to support HR leaders in meeting these challenges.”

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including this past research report, HR.com's State of Legal Compliance and Employment Law 2024, on the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.



About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.  
 
Become a part of HR.com’s HR research influencer panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

Only 22% of organizations describe their compensation strategies as advanced, highlighting the need for modernization.

Jackson’s Point, Ontario, Canada - HR.com has released its latest research report, HR.com's Future of Compensation and Total Rewards 2024-25, revealing key insights into how organizations are approaching compensation and total rewards strategies amid a rapidly changing workplace. The findings underscore that while organizations recognize the growing importance of effective compensation systems, many are still struggling to modernize and align their approaches to meet employee needs.

This critical gap is highlighted by the fact that while 67% of HR professionals responding believe compensation and total rewards will gain importance in the next two years, only 22% of organizations describe their compensation approaches as advanced or innovative.

Organizations are grappling with several challenges with their compensation strategies, including:

• Lack of clarity: 40% say their compensation systems are not well understood by employees.
• Lack of personalization: 30% report their systems fail to address individual employee needs.
• Wage compression issues: 30% cite wage compression as a persistent challenge.

Further examination points to the lack of focus on achieving pay equity. Only 32% cite fair and equitable pay as a top-three driver of their compensation strategy, suggesting that many organizations are not prioritizing pay equity as a means to attract and retain talent.

Despite these hurdles, many organizations are taking steps to create better employee experiences:

• 65% ensure employees have easy access to pay and benefits information.
• 59% promote work-life balance through flexible work arrangements.
• 56% are actively educating employees about their benefits.

“Compensation and total rewards are critical drivers of employee engagement and retention, yet our research shows that many organizations still struggle to modernize their systems,” said Debbie McGrath, Chief Instigator and CEO of HR.com.  “This report highlights not only the challenges but also the opportunities for HR leaders to create more equitable, transparent, and effective compensation practices.”

The full research report, HR.com's Future of Compensation and Total Rewards 2024-25, is available for free download and offers a detailed look at compensation strategy and total rewards programs to provide actionable insights to help HR practitioners and leaders to develop more sophisticated compensation approaches that meet future needs.

The recording of the research webcast presentation, Current Trends and Possible Futures of Compensation and Total Rewards, is available for viewing 24/7 on demand.
 

About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.

Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

Panel of experts to help guide and empower HR professionals with the knowledge and resources they need to elevate employee experiences and achieve organizational success.

Jacksons Point, Ontario, Canada – HR.com, the leading community and resource hub for HR professionals, is excited to announce the formation of a new State of Rewards and Recognition Advisory Board. This distinguished group of experts will drive advancements in rewards and recognition practices, tools, services, and processes, helping HR professionals and organizational leaders achieve excellence in employee engagement and talent management into 2025.

The advisory board will work in close collaboration with HR.com’s HR Research Institute (HRRI) to conduct groundbreaking primary research and share actionable insights. Their collective expertise will shape thought leadership, best practices, and innovative strategies to meet the evolving needs of the HR industry.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations. Additionally, a condensed two-page infographic will provide a quick reference for key points. The upcoming virtual event will include a day of informative sessions from a variety of subject matter experts in this area.

HR.com's State of Rewards and Recognition 2025 Virtual Event
April 10, 2025
[REGISTER for FREE]

The newly appointed State of Rewards and Recognition 2025 Advisory Board includes the following industry thought leaders:

• Nebel Crowhurst, Chief People Officer | Chief Appreciation Officer, Reward Gateway
• Madeline Des Jardins, Global Director, Internal Communications and Employee Engagement, WalkMe
• Rachel Kohn, VP of People, Sendoso
• Andrew Lane, Director, Performance Management and Employee Engagement, George Mason University
• Heather Stickle, Director, People & Culture, Pela Case & Lomi
• Dr. Paul White, President, Appreciation at Work
• Mike Wood, Founder, MikeWood.io

“Rewards and recognition are at the heart of building engaged and motivated workforces,” said Debbie McGrath, CEO of HR.com. “By assembling this board of accomplished professionals, we are ensuring that HR practitioners have access to the latest research, tools, and thought leadership to drive meaningful change in their organizations.”

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including this past research report, HR.com's State of Rewards and Recognition Programs and Tools 2024, on the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.



About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.  
 
Become a part of HR.com’s HR research influencer panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom

 

The latest research report, HR.com's Future of AI and Recruitment Technologies 2024-25, unveils key insights into recruitment technology, AI adoption, and mobile optimization, equipping HR and recruiting professionals with tools to excel in the competitive hiring landscape.

Jackson’s Point, Ontario, Canada - HR.com’s HR Research Institute’s latest study, HR.com’s Future of AI and Recruitment Technologies 2024-25, reveals a seismic shift in the adoption of artificial intelligence (AI) in talent acquisition (TA). The use of AI in hiring processes has nearly doubled in one year, soaring from 26% in 2023 to 53% in 2024.

While organizations are advancing their recruitment technology capabilities, the study reveals considerable room for improvement in adopting and optimizing modern tools to meet current hiring demands.

Key Findings:

• Recruitment Tech Performance Lags: Only 45% of HR professionals rate their recruitment tech stacks as good or excellent—a slight increase from 39% last year. This leaves over half of organizations stuck at average or below-average levels, slowing their ability to attract top talent.
• Mismatch in Job Advertising Methods and Effectiveness: While 82% of organizations advertise jobs on their company website and 78% on job boards, only 32% and 53%, respectively, find these methods effective.
• Lagging Mobile Optimization: Only 50% of respondents believe their job application processes are optimized for mobile, leaving the other half struggling to catch up in a mobile-first world. This failure to leverage mobile recruiting results in missed opportunities to connect with a broader and more responsive talent pool.
• AI Adoption Drives Superior Results: Organizations with advanced recruitment technology are reaping the benefits of artificial intelligence. These companies are:
  • 33 times more likely to use AI for predictive analytics
  • 20 times more likely to leverage AI extensively for enhancing TA strategies

“Recruitment technology is evolving, but many organizations are missing key opportunities to improve efficiency and candidate experience,” said Debbie McGrath, Chief Instigator and CEO of HR.com. “Our research underscores the urgent need for businesses to embrace cutting-edge tools, particularly AI and mobile optimization, to stay competitive in the war for talent.”

The full research report, HR.com's Future of AI and Recruitment Technologies 2024-25, is available for free download and offers a detailed look at hiring automation challenges and recommendations for business leaders looking for actionable insights to refine their talent acquisition strategies.

The recording of the research webcast presentation, AI and Recruitment Tech: The Good, the Bad, and the 'Why Did We Buy That?,' is available for viewing 24/7 on demand.
 
About HR.com and the HR Research Institute
The HR Research Institute (HRRI) helps you keep your finger on the pulse of HR! Powered by HR.com, the world’s largest HR community, the HRRI identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings. Among the most productive and respected HR research institutes globally, the HRRI publishes dozens of high-quality reports every year across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 250 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit hr.com/hrresearchinstitute to maximize your HR potential.
Become a part of HR.com’s HR Research Influencer Panel today! Participate in surveys, share your insights, and earn rewards!

Contact: info@hr.com
HR.com Newsroom