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More and more organizations are today embracing video technology, especially for recruitment purposes. Some are on the cutting edge of the trend. They not only use dedicated interviewing platforms but increasingly leverage platforms that perform a range of tasks in addition to video.
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Video is unrelenting in its pursuit to dominate the marketing world. From a dynamic and ever-evolving method to strengthen brand recognition to augmenting conversion rates, this multi-sensory method is perfectly suited for the realities of marketing and advertising.
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Exclusive state of the industry research by HR.com
Video interviewing was a relatively unknown concept until a few years ago. Though some recruiters were using Skype and similar services, not many were familiar with the video interviewing platforms then.
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When someone says “video interviewing,” most people think of Skype. And most also assume video interviewing is only used to interview long-distance candidates. However, video interviewing is actually way more than that.
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With the very first video interview technologies being launched almost 15 years ago, it is hard to imagine that companies were shipping webcams to candidates back then or renting video interview rooms to speak to candidates in other cities.
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In some ways, hiring looks very similar to what it did twenty years ago. People search for positions, indicate interest, and are filtered down until the most promising candidate is offered a job.
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Video interviewing has come along way since we started with the early adopters in 2012. The use of on-demand video interviewing by companies and recruitment agencies has grown year-on-year, and this pace looks set to continue.
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Video interviews enable recruiters and hiring managers to save time, as well as money on travel costs for remote candidates, all while reducing their time-to-hire and boosting their bottom line.
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More and more employers are turning to video job interviews as a means of evaluating prospective employees. From a bottom-line standpoint, video interviewing can reduce time and costs. It also makes it easier for more individuals to participate in the decision-making process.
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