Industry Research Summary - The Pivot to Video and Interviewing Platforms
Interviewing platforms are on their way to becoming a core tool for talent acquisition
Posted on 01-18-2019, Read Time: Min
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Video interviewing was a relatively unknown concept until a few years ago. Though some recruiters were using Skype and similar services, not many were familiar with the video interviewing platforms then.
Today, video interviewing is no longer a new technology. However, most organizations that use it are still very young in terms of its adoption. And there are still many organizations that still don’t use it at all.
In the fourth quarter of 2018, HR.com conducted a survey called “The State of Video and Interviewing Platforms” to gauge:
In the fourth quarter of 2018, HR.com conducted a survey called “The State of Video and Interviewing Platforms” to gauge:
- the degree to which organizations are using video interviewing
- how they are using this technology
- the perceived advantages associated with video interviewing
- the current and future evolution of interviewing platforms
Following are some of the key findings from the study:
Finding #1: Over 60% of large organizations use video interviewing
Video interviewing has become relatively common. Among organizations of all sizes, just over half (52%) use some form of video interviewing. Among larger firms (1000 or more employees), the proportion rises to 62%. Among small firms (with less than 100 employees), the proportion is 36%.
Moreover, almost half (45%) of organizations that do not use video interviewing are considering it or have plans to use video in the future.
Moreover, almost half (45%) of organizations that do not use video interviewing are considering it or have plans to use video in the future.
Finding #2: Only 29% of firms use a dedicated video interviewing platform
Most organizations (71%) that use video interviewing still use a free or inexpensive service, but 29% have taken the next step and adopted a dedicated interviewing platform.
The most common reason (36%) for not using a dedicated interviewing platform is the sense that a Skype-like program is good enough.
The most common reason (36%) for not using a dedicated interviewing platform is the sense that a Skype-like program is good enough.
Finding #3: 53% of organizations are relatively new at using video interviewing
Video interviewing is no longer a new technology, but it’s still a recent one for many organizations. Just 15% that use it have been doing so for more than five years. For over half of the respondents, however, it is quite new, having been in use for no more than two years.
Finding #4: Most organizations use video interviewing for managerial (61%) and professional roles (74%)
Video interviewing is mainly used to help fill full-time roles (75%), as well as professional (74%) and managerial (61%) roles. This does not preclude in-person interviews. It simply means that video interviewing has a part in the process.
A minority of organizations are using video interviewing for part-timers and contingent workers. If gig workers have become a significant part of your workforce, then the failure to do effective interviewing could create more HR-related problems. Video interviewing could, in fact, become the most efficient means of interviewing a large number of contract and contingent workers.
A minority of organizations are using video interviewing for part-timers and contingent workers. If gig workers have become a significant part of your workforce, then the failure to do effective interviewing could create more HR-related problems. Video interviewing could, in fact, become the most efficient means of interviewing a large number of contract and contingent workers.
Finding #5: Only 14% of organizations leverage video interviews for at least 80% of job candidates
Video interviewing tends to be used sporadically. Only 14% of HR professionals say their organization leverages video interviews for at least 80% of job candidates. This suggests that most organizations are using video interviewing as a stop gap where in-person interviewing isn’t convenient, as opposed to using it as a way to improve their standard selection process.
Finding #6: 68% of HR professionals say stakeholders are happy with the video interviewing process
About two-thirds of HR professionals agree or strongly agree that managers are happy with the video interviewing process. About 60% also agree or strongly agree that both talent acquisition staff and candidates are happy.
These results indicate that video interviewing generally pleases stakeholders. HR leaders should, however, monitor processes in their own organization to ensure there are no parts of the hiring process that are difficult or unpleasant for stakeholders.
About half (52%) of respondents rate their video interviewing technology as good or excellent; while only 12% say it is poor or below average. Among those with dedicated platforms, the numbers are much higher. Fully 78% rate it as good or excellent, compared with 40% of those who use a Skype-like service.
These results indicate that video interviewing generally pleases stakeholders. HR leaders should, however, monitor processes in their own organization to ensure there are no parts of the hiring process that are difficult or unpleasant for stakeholders.
About half (52%) of respondents rate their video interviewing technology as good or excellent; while only 12% say it is poor or below average. Among those with dedicated platforms, the numbers are much higher. Fully 78% rate it as good or excellent, compared with 40% of those who use a Skype-like service.
Finding #7: 60% of HR professionals agree that cost per hire has been reduced due to video interviewing
Most HR departments benefit from using video interviewing. Among users of video interviewing, 62% said it has reduced the time-to-hire and 60% said it reduced the cost of hire. Just as importantly, very few (less than 10%) disagree that it has delivered a payback on these two metrics.
To learn more about the findings, check out our exclusive research, The Pivot to Video and Interviewing Platforms: Interviewing platforms are on their way to becoming a core tool for talent acquisition.
To learn more about the findings, check out our exclusive research, The Pivot to Video and Interviewing Platforms: Interviewing platforms are on their way to becoming a core tool for talent acquisition.
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