One of the biggest concerns for freelancers all these years was the insecurity of the job market.
The job market was designed in a traditional way. It kept operating in the same way as it did 100 years ago. Despite the advancement in technologies even the tech industries kept operating like factories.

If you take the IT industry a majority of the employees can easily work from home and connect through Google meet, Zoom, and Microsoft teams and still function efficiently. This is cost-effective both for the employees as well as the employers.

 But all this while the companies had inhibition towards remote working. They never considered this to be a legitimate way of working. They never utilized the full potential of technology. Their mindsets were still old-school.
You can apply this same logic to freelancing as well. All these years, the industries failed to recognize the potential of delegating work to freelancers. They had a bias in accommodating freelancers. Because of this, the freelancing job market had a vacuum.

But the pandemic changed all the existing beliefs of the industries. It forced the companies to adapt to work from home and use the full potential of technologies. Now that we are at the endemic stage, companies are still refusing to call back their employees.

They have realized that they can function efficiently with employees working remotely. They have realized the cost-effectiveness of adapting to work from home. In the same way, they have realized the growing trends in the ‘Gig economy’.

Also, the pandemic forced many small-scale companies are forced to let go of a majority of their full-time employees to sustain in the market. This has created huge job instability in the market. This indicates that freelancing is the best alternate choice for both the companies and the workers.

Added to this there are at least a dozen of new job roles that every company/organization is forced to have because of the emerging digital trends. If you look carefully a few online freelancing platforms peaked during the years 2013 to 2016 in the west. This is mainly because the west started adapting to digital trends earlier than us.

Now India is catching up with them and the same surge in demand for freelancers is now occurring here. There is a growing demand for content writers, copywriters, social media managers, digital marketers, video editors, graphic designers, and a few other roles as well. Imagine employing full-time employers for all these different roles. It is not a viable option, especially for budding and small-scale startups.
Besides, there are certain rules and regulations in terms of office space, licensing, and taxes for a company with several full-time employees. They are also directed to provide insurance, provident funds, and paid vacations for a full-time employee.

All this means unimaginable costs for the company to bear. Therefore a majority of companies are forced to look out for freelancers to do these jobs. So this post-pandemic period is the best period for people who want to venture into freelancing

Gig4u is an Indian freelancing platform aimed to bridge the gap between Indian startups and freelancers. Unlike foreign-based platforms, Gig4u operates at Indian market rates. It has free sign-up, job search, and job posting facilities. Also, their processing fee is very low when compared to all the other platforms. If you are a freelancer looking for a gig or a company looking for freelancers, Gig4u is the best place to look at.