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    HR Market Smarts — Tools for Strategic Marketing

    Isn't it time for your company to start marketing smarter?

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    Whether you're an enterprise or a startup, HR Market Smarts has tools you need.

    A single license comes with unlimited users.

    Use HR Market Smarts to focus on the opportunities that will help your company.

    Better reach and engage HR audiences on social with this efficient and strategic two-part solution.

    • Social Sharing — Share content (your own, or hot HR content available in Market Smarts) to your brand's social accounts, and measure your results.
    • Amplification — Multiply reach and engagement by having your whole team share your content on their social channels. This tool is easy to use and manage, and produces measurable results. NEW: Expanded analytics!
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    Strategic marketing is smart marketing. Competitive Smarts will give you the HR industry and competitor insights to strategically plan and time your marketing activities. Insights include:

    • Share of Voice — see how your online visibility ranks against competitors on key topics and among key audiences (e.g. analysts, custom lists) for your brand.
    • Intelligence on your competitors' activities — content they are publishing, people they are engaging with, conferences they are participating in.
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    A must-have if events play an important role in your marketing, Event Smarts helps you select events strategically and get more value from them, whether you're exhibiting, speaking, attending, or just participating on social.

    • Event Discovery — Unrivaled filterable listings of 800+ HR-related in-person and virtual events with detailed profiles.
    • Speaking Opportunities — Find events for your subject-matter experts to speak at.
    • Podcast Opportunities — Be a guest on one of the 200+ industry podcasts.
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    Getting attention from HR media, analysts and influencers can help you achieve greater brand visibility and credibility, which are critical for reaching and converting more HR buyers.

    • View listings of HR media, analysts and influencers. NEW, simply enter a topic to get lists for that topic!
    • View detailed profiles that include recent articles, tweets and contact information, as well as vendor briefing policies for analysts.
    • Find content using our powerful HR content search.
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    Help your sales team engage with more hot prospects with our two popular reports.

    1. Buying Intent: Get a listing of companies showing spikes in buyer research behavior for topics relevant to your business.

    2. Prospect Mention Alerts: We inform you when prospects in your CRM are mentioned in content and tweets — these are great outreach opportunities!

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    Winning awards is a great way to build the credibility of your product or service, or to improve your employer brand.

    Award Smarts is the only place to find searchable listings of more than 250 HR awards, with submission deadlines and links to the application forms. It makes applying for and winning awards to achieve third-party validation so much faster and easier.

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    800+

    HR conferences profiled to better inform your event marketing decisions.

    1000s

    Of HR media, journalists, analysts, influencers and vendors tracked.

    1000s

    Of articles & HR social posts analyzed weekly to discover trends and opportunities.

     

    Want to learn more about HR Market Smarts?

    Contact James Celmainis at jcelmainis@hr.com
    to book a personalized demo.

    Learn How Market Smarts Can Help
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