In 2025, the global HR industry has surpassed $650 billion, with HR technology accounting for over $40 billion of that pie. Yet, for HCM sales and marketing leaders, breaking through the noise has never been harder—or more vital.

With HR leaders inundated by vendors, generic pitches and outdated content no longer work. In the April edition of HCM Sales, Marketing & Alliance Excellence, we take a look at the evolving HR landscape, unpack the trends reshaping buyer expectations, and examine how top-performing teams are turning today’s market pressures into tomorrow’s opportunities.

Read the magazine here.