Logifuture’s HR expert Marvin Cuschieri explains how betting & gaming companies are missing a trick with competitiveness in the industry

Logifuture, the leading iGaming PaaS (platform-as-a-service) for the worldwide iGaming industry, has continued with its growth trajectory, achieving success as a B2B provider in emerging markets. 

Marvin Cuschieri, Group People and Talent officer, attributes this to some distinctive HR practices within the company that were designed specifically with betting and gaming tech talent in mind. 

“It’s not a question of remote vs office-based,” he explains, “we crossed that bridge a long time ago. Remote is here to stay. And frankly, our experience and feedback show that remote work has been a resounding success, both in terms of productivity and employee satisfaction.” 

“It’s not employees who are failing at remote work – it’s the organisations who are failing at it.”

Cuschieri explains that being asked to be part of a panel at this week’s SiGMA Europe conference really helped crystallise some of the ways that Logifuture is differentiating itself from the competition. 

In-house employer brand expert

“I’ve been working in the tech sphere for a few years – from working for a ride-hailing app to software development – but Logifuture has been a place I’ve blossomed,” he says. 

“We’re at the sweet spot – we’re no longer a start-up, but we’re also not a huge conglomerate where there are eight lines of approval to achieve anything. Both tech and the gambling industry are incredibly competitive – these men and women are given offers and approached by recruiters constantly. It’s not just about keeping them happy, it’s about giving them the best opportunity for growth, to make their mark and to work within a trusting environment.

“There’s still sometimes this narrative that things get done better or faster in the office, but that’s outdated. These are not children, they’re incredibly talented adults.”

As part of the ‘21st century approach’ to hiring and retention, Logifuture has invested a lot in its employer branding initiatives. Pushing the brand across all sorts of online and offline avenues to ensure Logifuture’s name is visible and top of mind.

“It’s not as if no one leaves us,” he says. “They do and that’s ok. If no one ever leaves an organisation, it can stagnate and you have the opposite problem of retention. But it’s about being able to listen, to pivot and to allow these talented people to go on their own journey – sometimes that’s with us and sometimes it’s not.”

To hear the rest of why Logifuture has been such a resounding success in recent years, make sure to attend the Thursday afternoon SiGMA Europe panel, Talent Playbook: From mastering remote teams to leveraging data analytics. The panel will cover, “the secrets of the modern workplace bridge remote team mastery and data analytics to transform talent strategies into a competitive edge.”


To arrange an interview with Marvin or for more information on Logifuture, please contact: jake.evans@pressboxpr.co.uk or sarah.williams@pressboxpr.co.uk