In her recent conversation Anna Bertoldini (Global Employer Branding & Recruitment Market expert) shared some solid hacks for building a strong employer brand.

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What is employer branding? 
Anna puts it as, employer branding is all about the perception of your company as a workplace. It’s how people view your company culture, values, and the overall employee experience.
 
How do you go about building your employer brand?

1. Embrace creativity and experimentation
Experimenting with different mediums, messages, and platforms allows you to discover what truly resonates with your audience and sets your brand apart.

2. Keep it people-centric
Highlight real employee stories and demonstrate how you support and value your workforce. This authenticity attracts candidates who are a good fit for your company culture.

3. Set SMART goals and track your progress
Establishing KPIs, such as social media engagement rates or the number of applications received, allows you to monitor your progress and make data-driven decisions to refine your strategy.

4. Be adaptable and flexible
What works in one market might not work in another.
Your employer branding strategy should be flexible enough to adapt to these changes. This means revising your messaging to align with current job seeker priorities or exploring new channels to reach your audience.

5. Empower your recruiters
Recruiters are the face of your company to potential candidates.
Providing them with training on your employer brand story, as well as access to engaging content and materials.

6. Add a human touch
Incorporating a human touch into your employer branding efforts—whether through personalized communication, community-building activities, or showcasing the people behind your brand—can significantly enhance your appeal to potential candidates.

Knowing Anna Bertoldini
Anna Bertoldini‘s journey to employer branding is one of a kind, driven by curiosity and her love for connecting with people.
Though she holds a master’s degree in international relations and communication, fate led her unexpectedly into this industry.
Now, as the Global Employer Branding & Recruitment Marketing Lead at Nielsen IQ, Anna uses her skills to help companies attract the best talent and create strong employer brands.