’ Driven by unprecedented wedding services demand and expansion plans, Betterhalf is poised to expand its professional network via aggressive recruitment in diverse facets. ‘’
Betterhalf - India's leading Matrimony Super App and premier tech-enabled end-to-end wedding planning and fulfillment company announces a serial recruitment drive throughout the 2024 calendar in tandem with the company’s Rs 40 crore annual gross revenue (AGR) in 2023. Capitalising on the unprecedented demand for wedding services in the Indian market, Betterhalf plans to onboard 100 skilled professionals throughout its multifaceted segments.
With a current headcount of 150 employees, Betterhalf has successfully expanded its wedding services operations across metro and multiple tier 1 cities. Strategizing to further advance its operations deeper into the Indian matrimony and wedding periphery, Betterhalf in 2024 plans to head on a systematic recruitment journey. As part of the hiring strategy, the platform will create new jobs in the industry, opening 70, 20 and 10 positions in the Wedding Business operations, Product and Technology, and Marketing and Growth respectively.
In laying out this hiring growth strategy, Mr. Pawan Gupta, Co-founder, and CEO of Betterhalf commented “Committed to reshaping a robust AI-driven matrimony and wedding services ecosystem, Betterhalf will capitalise on the prowess of its skilled team to deliver unmatched quality services along with competitive deals to urban professionals. At Betterhalf, we are already committed to offering unwavering support to employees and looking forward to onboarding talented professionals to align with our plans to touch INR 1000 Cr. annual turnover in 2024.”
Furthermore, as the platform continues to embark on an exponential growth trajectory, it will align its hiring plans around the company’s expansion plans, dynamic product launches and technological advancements. With a focus on hiring people with robust domain knowledge, Betterhalf will be hiring expert professionals, specifically for the role of Frontend and Backend Developers, City P/L Lead, Wedding Planners, and Supply Partnership Executives.
Talking about team expansion, Pooja Singh, HR Lead at Betterhalf, said, “Our selective hiring process emphasises not only on skills but also a profound understanding of the wedding industry, coupled with an appreciation for technology and AI, ensuring our team shapes the future of this dynamic field. As we pursue an ambitious goal, we remain steadfast in fostering a workplace culture that values both professional excellence and personal well-being. At Betterhalf, we move fast while prioritising our team's work-life balance “
Betterhalf, with a dynamic hiring approach, will not merely expand its team but also showcase its testament to building a resilient team. By augmenting an array of benefits for its employees in the ongoing year, the company solidifies its position as a people-centric platform in the industry.
