With a view to lending its business outreach a greater thrust, Peps Industries, the makers of one of India's best-selling spring mattresses, has appointed Pankaj Kumar as the Head of Sales and Marketing, Western Region.

With this appointment, Kumar brings his astute sense of sales and marketing to Peps Industries and would be primarily responsible for analyzing consumer behaviour and using all channels of communications and marketing to reinforce the brand message in a sustained manner.,

Pankaj Kumar has a degree in engineering from NIT Kurukshetra and since then has held responsible positions in sales and marketing in leading companies like L&T, Lapp Kabel, and Finolex.

Talking about his induction into Peps Industries, Pankaj shared his vision about the brand by saying that, Peps has been viewed as the leading spring mattress brand in India currently. Going forward, it is poised to become a household name and the most preferred brand across the country for mattresses and other bed accessories. It is my honor to be a part of such an organization and I am excited to learn and grow on my journey here. The brand's core value is about the well-being of its consumers and this resonates with my own personal values. With a new and refreshed brand identity and engineered product offerings that are completely manufactured in-house, I look forward to joining this talented team and contributing to the growth mission.'

Talking about Kumar's appointment, K Madhavan, Managing Director, Peps Industries, said, "We at Peps are at a pivotal point in our growth in this industry. We are thrilled to welcome Pankaj as we strengthen our base nationwide and solidify our foundation. With the assistance of our incredible team and community, we are in a phase of hypergrowth. I have no doubt that Peps would achieve newer heights with Pankaj in charge of the Western region.

Peps as a leading manufacturer of spring mattresses in India, has an 11-acre state-of-the-art Inner Spring manufacturing unit in Coimbatore and Tamil Nadu, with two ancillary facilities in North and Western India. The Western region has been found to be a potentially high-growth market and hence, the appointment of Pankaj turns out to be a decision critical to increasing market presence in the region.

About Peps Industries:
Peps has a pan-Indian representation, with their manufacturing units in Northern, Eastern ,Western India and Southern India. The products are delivered with care to exceed customer expectations. The manufacturing facility in Coimbatore is built on an 11-acre industrial campus in Coimbatore. It is managed by industry experts with over four decades of manufacturing expertise. All their products are patented in India and internationally, such as Marvelous Middle spine guard for look and feel and Zero disturbance for No Partner Disturbance. Marvelous Middle with a unique architecture that supports one-third of the body's weight, helps reduce back strain significantly. Spine Guard is India's first Innerspring mattress with Visco Elastic foam positioned as End-of-Backache.

For more details visit www.pepsindia.com

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