A new 25-country ADP Research Institute (ADPRI) study of more than 32,000 respondents uncovered a metric to measure the quality of an organization’s HR service and the impact of the HR function overall. The metric is called the HR XPerience Score (HRXPS) and it provides new insights for HR practitioners and the business community as the workforce refocuses efforts on engaging, hiring and retaining talent.
To better understand what influences a company’s talent brand, the study set out to pinpoint the factors that influence the talent brand and generate a high HRXPS. It also identified what exactly will influence an employee’s intent to leave, and the factors that influence people to actually leave.
Generating a strong HRXPS is influenced by an employee’s relationship with HR and frequency of interaction. Findings from the study found that:
- A single point of contact influences HR XPerience Score (HRXPS): Employees are twice as likely to value their company when they experience a single point of contact with HR.
- Frequency of interactions matter: Employees are 7.4 times more likely to say HR is Value-Promoting when they experience seven interactions with HR compared to no interactions.
- HR services directly deliver a higher HRXPS: The more HR services an employee uses, the higher the HRXPS; employees who use five services are 11 times more likely to say HR is Value-Promoting.
“While companies have always tried to better understand what contributes to the talent brand, we now have a studied metric to effectively measure the HR function,” said Marcus Buckingham, head of people and performance research at the ADP Research Institute. “Our research found that the HR function is critical to the talent brand – so much that every employee interaction that takes place, specific services used and a personalized feel with a single point of contact are what influences a higher HRXPS. In fact, this high-ranking, single point of contact upends the current industry trend of doing away with HR.”
For a more detailed look at the score, you can download ADP Research Institute’s HRXPS or visit ADPRI.org.
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