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    Types of Corporate Culture


    This article was originally published at Enplug.com

    Which of these corporate culture types sums up your company best? Or do you have some elements of each? While no one culture is the best or worst of the bunch – each has its pros and cons – there’s something to learn from companies that fall under any of these categories.

    Team-first Corporate Culture
    aka “the comrade”

    Team-oriented companies hire for culture fit first, skills and experience second.

    A company with a team-first corporate culture makes employees’ happiness its top priority. Frequent team outings, opportunities to provide meaningful feedback, and flexibility to accommodate employees’ family lives are common markers of a team-first culture. Netflix is a great example – their recent decision to offer unlimited family leave gives employees the autonomy to decide what’s right for them.

    Team-oriented companies hire for culture fit first, skills and experience second. Why? Because they know happy employees make for happier customers. It’s a great culture for any customer service-focused company to embody, because employees are more likely to be satisfied with their work and eager to show their gratitude by going the extra mile for customers.

    Elite Corporate Culture
    aka “the athlete”
    Companies with elite cultures are often out to change the world by untested means.

    An elite corporate culture hires only the best because it’s always pushing the envelope and needs employees to not merely keep up, but lead the way (think Google). Innovative and sometimes daring, companies with an elite culture hire confident, capable, competitive candidates. The result? Fast growth and making big splashes in the market.

    Companies with elite cultures are often out to change the world by untested means. Their customers are often other businesses that need their products to remain relevant and capable in a new environment—one often of the elite-cultured company’s creation. (That’s how trailblazing we’re talking.)

    Horizontal Corporate Culture
    aka “the free spirit”

    Titles don’t mean much in horizontal cultures.

    Horizontal corporate culture is common among startups because it makes for a collaborative, everyone-pitch-in mindset. These typically younger companies have a product or service they’re striving to provide, yet are more flexible and able to change based on market research or customer feedback. Though a smaller team size might limit their customer service capabilities, they do whatever they can to keep the customer happy—their success depends on it.

    Titles don’t mean much in horizontal cultures, where communication between the CEO and office assistant typically happens through conversations across their desks to one another rather than email or memos. This is the experimental phase, where risks are necessary and every hire must count.
     

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