Course Objectives:

With this course, you will be equiped to understand how to influence a policy process from first stages to final implementation. If you are a professional engaged in advocacy, civil society capacity building, governance or transparency programmes, this course allows you to obtain a broad set of tools to plan effective advocacy strategies. Learn to conduct actions with wellframed messages, and create coherent paths with your allies for powerful joint interventions.

* Understand how to embed advocacy actions in your organisation’s plans
* Use practical tools and methods to plan, prepare, implement and evaluate advocacy initiatives
* Analyse stakeholders and policy context
* Gain insight into building strong coalitions, select your political targets, frame your messages in convincing ways
* Practice how to conduct influential lobby meetings
* Learn how to monitor advocacy results

Course Agenda:

This course is offered over a 4-day period, involving 8 sessions which lasts 1.5 hours each (2 sessions per day). The course is based on a participatory, active learning approach with a combination of guided virtual classroom and learning at your pace. The following topics will be covered in the course, which might be further adjusted to suit participants' training needs:

CONCEPTS & PRINCIPLES:
* Welcome and introduction
* Policy Influencing and Advocacy concepts, Policy Influencing Cycle
* CLASP principles
* Theory of Change

SKILL BUILDING: 
* Communications: framing the message
* Skills building: elevator pitch Win-win negotiations
* Skills building: practise a lobby meeting

ANALYSING THE CONTEXT:
* Policy mapping
* Situation analysis / PESTLE analysis
* Stakeholder Analysis - Actor Mapping
* Network alliances and dynamics

DESIGNING CAMPAIGNS AND MONITORING RESULTS: 
* Monitoring results: Outcome Harvesting
* Social Media for Advocacy
* Designing your advocacy campaign
* Evaluation and certification


MEET YOUR TRAINERS

Koen Walter Toonen
Senior Trainer/Consultant (MDF Vietnam)

Mr. Toonen is senior trainer of MDF Vietnam office. Koen also has over 20 years of development experience at the UN. He was involved in managing the UNDP-UNEP Poverty Environment Partnership. He is an all-round development expert and trainer.

Ger Roebeling
Senior Trainer/Consultant (MDF Netherlands)

Ms. Ger Roebeling has a longstanding career in International Cooperation with experience in the field, and 20 years in different management positions (from programme management to general director) in International organisations, ranging from the Netherlands to Africa, Asia, Latin America and Eastern Europa & Caucasus, and MENA region. She is the founder of several policy networks based on Trade, Food Security, WASH up to EU, UN and World Trade Organisation levels.


Course Fee:
825 EUR (Excluding tax)


Special Offers: 

5% early bird discount for payments completed by 30 June 2020
10% discount for MDF alumni who attended an MDF course within the past 2 years
1 FREE place for a group of 6 registrations from REGISTER the same organisation


Contact us:
MDF Asia, Vietnam Office
Add: Room 501, A1 building, Van Phuc Diplomatic Compound,
298 Kim Ma Street, Ba Dinh District, Hanoi, Vietnam
Email: mdfasia@mdf.nl
Phone: 84 (0)24 6258 4438