How important is employer branding in 2020?
As the Talent Board’s recent study has found, “the number one recruiting focus for 2020 will be employer branding.”
Employer branding is a popular buzzword in HR, but how important is it really? Do you need to invest into employer branding in 2020?
What is the ROI of building and promoting a strong employer brand? Will it help you attract better candidates, hire faster and save money?
Let’s look at the stats!
6 key employer branding statistics
Here are the top 6 employer branding statistics every HR professional and recruiters should know:
Employer branding stat #1
According to LinkedIn, 75% of candidates will research a company’s reputation before applying for a job opening.
Employer branding stat #2
Corporate Responsibility magazine has found that 75% of Americans would not take a job with a company that had a bad reputation, even if they were unemployed!
Employer branding stat #3
92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation, according to a research by CR Magazine.
Employer branding stat #4
According to LinkedIn’s research, strong employer brand reduces turnover by 28% and cost per hire by 50%.
Employer branding stat #5
LinkedIn has also found that companies with strong employer brand see 50% more qualified applicants and take 1-2x faster to hire.
Employer branding stat #6
Organizations that invest in employer branding are three times more likely to make a quality hire, according to Brandon Hall.
Just getting started with employer branding?
Learn how to build your employer branding strategy in 5 steps [INFOGRAPHIC]!
Looking for great ideas to improve your employer branding in 2020?
Get inspired by effective employer branding ideas from Facebook and Hubspot!
