Too big to be small; too small to be big – “Tales from No Man’s Land” companion announced.


WASHINGTON (PRWEB) AUGUST 10, 2019
Expert advisory firm Newport, LLC announces the much-anticipated e-Book refresh of the seminal book No Man’s Land first published in 2007 by Newport Co-Founder and Chairman Doug Tatum. The book chronicles the issues small companies face as they attempt to transition from small to large. The 2019 refresh will take the form of an e-Book companion that captures stories of today’s most contemporary industries and showcases the entrepreneurial CEOs who have successfully guided their companies through the transition. The first industry to be included will be the Craft Brewing Industry. The e-book re-fresh will be entitled Tales from No Man’s Land.

The time is perfect for a refresh. The past decade has seen new industry sectors arising, and entrepreneurship has evolved as a national treasure, yet the failure rate is alarmingly high. What lessons can successful CEOs share that can help other CEOs mitigate the risks for their journeys? Tales from No Man’s Land co-authors Tony Cord and Sam Johnson will capture those stories in fast-paced e-Book vignettes for business builders to take full advantage of powerful lessons learned by the small-to-larger scale heroes of the U. S. economy.

“Today’s technologies and the rapid pace of change have raised the bar for business builders,” says Newport’s Tony Cord. “Even the hottest, most contemporary industry sectors must address the immutable laws for traversing No Man’s Land. We are capturing and sharing those stories and relating them in digital formats for easy access by those seeking to learn” he added. Beginning this month, the online portal http://www.talesfromnomansland.com will accept nominations from leaders in the Craft Brewing Industry whose journey has taken them from small to scale while maintaining their artisanal focus. The stories will identify specific challenges and stories of what and how the entrepreneurial CEOs and their teams did to successfully navigate through No Man’s Land. As with the original publication, the ultimate objective is to help lower the failure rate of this country’s emerging growth businesses.

“Entrepreneurial opportunities in the late stage emerging growth and lower middle market sectors have never been greater” asserts co-author Sam Johnson. “Yet the number of factors impacting a CXO’s ability to guide their enterprises to successful economic scale, as well as the velocity of change brought about by those factors, have never been more confusing and difficult to navigate” he adds. Tales from No Man’s Land will help leaders look around the corner and avoid the mistakes that impact their ability to reach scale.

Fortunately for any business leader, those factors have been defined, proven and articulated by the Five M’s used as the backbone of Tales from No Man’s Land – Market, Management, Model, Money and Momentum - the same 5 M’s impacting all companies going from small-to-larger scale. Johnson adds, “We’ll interview, document and share insights from some of today’s most contemporary and dynamic leaders about their company’s 5M challenges and how they were addressed. We’ll present insights for struggling CXO’s who want to learn from those who have been there and survived - a handbook for success.”

Interested craft brewing companies may self-nominate to tell their stories by clicking here. For photos or interviews, please contact Sam Johnson at sam.johnson(at)newportllc(dot)com or 706.864.0804.