Service recovery is the problem-solving process to maintain perceived quality. An effective service recovery strategy meets the company's commitment to improving customer satisfaction, which could engage customers and their business potential. 
In today's world, where most companies have chosen to expand their business and maximize their profits, which has led them to focus more on competition than on their customers. This phenomenon leaves consumers behind. As a result, customers are no longer engaged as before. In addition, companies may think they are "CONFIDENT" to avoid making mistakes. But in the real scenario, companies and their employees make mistakes. As they are not prepared for their mistakes, customers also think that the company is not trustworthy.

Does Service Recovery Help? 
When you apologize to your customers for your mistakes, this creates a condition called Service Recovery Paradox. Research shows that consumers after service recovery are even more satisfied because of the paradox of service recovery. Imagine the scenario as a consumer. Won't you recommend a company that remembers you even after your purchase? In most cases, you will. Perhaps you would go to that company for their service again. Because you trust them with a follow-up service. This trust of consumers helps a business to grow their business.
Therefore, in such a scenario, the service recovery should be considered as a separate profit center rather than a cost center to allow these companies to retain the attention of customers who actually use and experience their products or services.