If you’ve spent an appreciable amount of time in recruiting, you’ve likely heard on more than one occasion that “recruiting is marketing.”
This is an oversimplification, but it makes a good point. If marketing boils down to an attempt to get consumers interested in and buying a company’s products, then recruiting shares a similar mission — just swap “consumers” for “candidates” and “products” for “open roles.”
Given the close parallels between recruiting and marketing, recruiters have been adopting certain tactics from their marketing cousins for some time now. This has lead to the blossoming of new and exciting recruitment marketing and employer branding tactics.
However, there is one tactic in particular that savvy marketers use and recruiters seem to overlook: A/B testing. Recruiters would do well to bring this technique to their toolkits, as it can drive more candidates of a higher quality into their talent pipelines.


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