In blogging, content is king, competition is abundant, and advice is everywhere. If your business is struggling to prioritize your blog, simple changes can be implemented to resurrect your content marketing machine. Because of a company blog’s importance, it is important to address any issues that your blog may be experiencing immediately to ensure that it can be a robust inbound marketing engine. 
Consider the following statistics to see why it is important to turn business blogging problems into solutions. 
• 70% of customers prefer to get to know a business through reading a post they have written than through ads. This means that the right people are already curious about the why behind your business, and by appealing to those people you can increase conversions.
• Marketers in B2B who actively write blogs receive 67% more leads than those who do not. Consumers tend to trust businesses that are more open and may reciprocate the exchange by opting into your list.
• Businesses that blog tends to have 434% more pages that are indexed in search engines than those who don’t. The more pages your company has in the eyes of Google, the better.
It may feel daunting to address company blog problems, but blogs are significantly powerful tools that are available for your business to leverage. It's never too late to begin and can become a relatively simple habit if you integrate it into your company's schedule somewhere.

Problem: Your business doesn’t have a blog (or doesn’t know where to begin)
Solution: Implement framework that is audience-driven
It is important to set the groundwork when preparing to write a business blog. It will likely be an investment in search value, content, and conversions. Choose your buyer persona so that you can write targeted content (two times more effective than content that is not targeted). Aim to write blog posts that are directed at problems that your buyer persona is facing.

Problem: Your posts are perceived as not very interesting 
Solution: Try storytelling to capture attention
People may not be automatically interested in reports or data, but if you present the information in story form there is a higher chance that your audience will grasp the concept and remember it after they have left your blog. The basic formula to write an attention-grabbing story includes beginning with a problem, and then the middle allows for freedom to depict how the solution was attained, and finally close with the solution. While considering shifting directions with your posts, be sure that you are not primarily writing about your products, employees, or business. Your blog should include a variety of relevant industry topics.

Problem: Your business blog doesn’t have enough content
Solution: Implement content planning with a content calendar
Content is by far the most vital inbound marketing tool any business can use. It encourages audience engagement and differentiates you from other businesses and blogs. According to Rich Newsome, Takata airbag recall lawyer, “Credible data is a method of improving your content’s value and can demonstrate your authority in your industry.” Newsome blogs about current problems in the industry and news stories, and includes an extensive value in every post. Establishing your business as a subject matter expert in your industry increases audience trust, which then can result in more leads and conversions.

Problem: No one is signing up or buying your products 
Solution: Add a call to action (or improve the current one) and examine your product/market fit. 
Your audience will need to be led to the next step if you want them to sign up as a client or make a purchase. Include your contact information, product link, another article, or lead capture to be sure your audience has a way to progress through your sales funnel. Also, be sure that your product/market fit is accurate. The issue may not even be your blog if you are already implementing these tips. By putting together a business model and product that the market is already interested in, they will gladly purchase.

Problem: No one is reading your company blog 
Solution: Expand your reach, focus, and be consistent
After publishing your value-driven content, you must be diligent in leveraging all networks to help people find it. Make it a habit to write impeccable ad copy when you are writing the article itself. Send your email list the article in addition to posting it throughout social channels. Next, get specific. Go through the main categories your company writes about to eliminate anything not relevant. Growing a blog can be done quickly if it has a laser pointed narrow focus. It is also important to remember that businesses should consistently be updating their blogs, which is time-consuming but should be scheduled to ensure that publishing relevant and updated content doesn't get overlooked.