Web Design Trends for 2018
Web Animation
"Animations have been huge this year; they’ve really been taken to the next level,” says Mireia Lopez, creative director at digital creative agency DARE. “We’ve see design teams animating, prototyping and learning neat coding to use more intricate prototyping tools like Framer in order to communicate concepts to clients and explain digital journeys to developers. There are lines starting to be blurred between designers and developers, and I definitely think we’ll see a rapid blend in the year ahead.”
More Adventurous Colours
“Over the past year we’ve seen an increase in the use of bold colours being used across digital platforms,” notes James Bearne, creative director of Kagool. One great example is that of DesignStudio's new branding scheme for The Premier League's 2016/2017 season. "A confident departure from the previous identity, the striking visual treatment didn’t stop at the website or its app; it came roaring onto the pitches with billboards, social media and more.” Find here the principles of modern user experience design.
The end of pop-ups and interstitials
Google tends to be the main driver behind web trends, and there’s no doubt that it will be the driving force behind sites wanting to drop their pop-ups and interstitials. Google recently announced that it will start punishing sites that use these annoying tactics in search results — for instance blocking most of the content on a page until you click the “X” button.
Return of the Serifs
With flat design came the desire to go really flat — even so much as to remove serifs on typefaces. Well, as flat design starts to see the end of its run, we are starting to see typefaces get their personalities back with serifs returning to the characters. Checkout top web design tools here for the best design practice.
Sharp Gradients
Another trend starting to take off is a new take on presenting a gradient. Sharp gradients are starting to be used to help add some visual interest to gradients beyond just a gradual change in color. Seeing the color change on a sharp line helps take an ordinary gradient of 2015 and make it more modern for 2018.
