Church’s Chicken ® CEO Shares Winning Combination with Hundreds of HR Executives

Joe Christina and Chief Human Resources Officer Ed Brett take stage at Atlanta’s Annual CHRO Leadership Summit

ATLANTA, GA – Church’s Chicken , the global quick-service restaurant chain, participated in the seventh annual Atlanta Chief Human Resource Officer (CHRO) Leadership Summit. The event took place Wed., Oct. 25 at the St.Regis hotel. Church’s CEO Joe Christina, and CHRO Ed Brett were invited by event organizers to give the summit’s mid-day keynote, “Engagement & Culture – A CEO’s Winning Combo.” The 30 minute presentation centered on the progressive, people-focused changes which have taken place at the brand since Christina came into the role in 2016,including a number of value-focused activities and initiatives.

“I firmly believe that at the heart of any organization, are its people,” said Christina. “We’re developing winning teams with a focus on the future by making sure everyone is aligned and embraces our mission, vision, and purpose. When we understand what we represent, we’re better able to deliver great chicken experiences guests love.”

“Since his first day as CEO, Joe understood the important role the HR function can have for a company, and challenged our department to discover our common voice,” said Ed Brett. “Once we defined a unified vision of who we are, we were able to implement big changes that add toward our vision of becoming the global franchisor of choice.”

Church’s Chicken’s values include Work Together, Do the Right Thing, Step Up, Celebrate Differences and Show We Care. Through these “channels”, Church’s has advanced its culture and leadership by creating wellness initiatives,reconfiguring office spaces, building recognition programs, strengthening its commitment to education, fostering a spirit of inclusion and communication, and much more. Internal communication functions were also established, including a Face of Church’s series which highlights members of the organization who exhibit these values daily.

“Culture needs to be the glue that strengthens organizations. It is our language and habits that shape and guide our behavior. Brands that understand this will be far better positioned to not only realize functional benefits like reducing turnover, but also improve its customer service and overall financial performance,” Christina added.

About Church’s Chicken ®
Founded in San Antonio, TX in 1952 by George W. Church, Church’s Chicken ® is one of the largest quick service restaurant chicken chains in the world. Church’s ® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips ® , honey-butter biscuits made from scratch and freshly baked, and classic, home-style sides all for a great value. Church’s ® (along with its 08 Fall sister brand Texas Chicken ® outside the Americas) has more than 1,600 locations in 27 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church’s ® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.

Contact: Diego Perez
10/25/17 866.571.3449
Diego@inklinkmarketing.com