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    The Significance of the Sage Intacct Acquisition


    There should be little doubt that Sage Group PLC is willing and committed to enhancing its cloud portfolio and positioning itself to compete as a true mid-market ERP provider with its recent acquisition of Intacct for $850 million. So, what’s the significance of the Sage Intacct acquisition and the additional $50 million recently invested to acquire Fairsail which has since been re-branded to Sage People?

    Intacct is a proven cloud ERP software provider delivering an integrated financial management and accounting solution to large enterprise and mid-market businesses. Even though Intacct is not natively built on the Salesforce platform, their knowledge of Force.com and their plug and play commitment to integrating to the platform is clear as the company is currently a platinum ISV partner with Salesforce. Intacct’s experience with Force.com aligns perfectly with Stephen Kelly’s, CEO of Sage Group, overall vision and commitment to becoming the clear leader in cloud ERP software for mid-market businesses around the global and strengthening the Sage Business Cloud.

    A little over a year ago, in July 2016, I wrote a blog titled “Why Sage Will Acquire Fairsail”, In this blog I indicated that the Salesforce platform would be an attractive and potentially swift path for Sage to the cloud.

    “… Kelly needs something sexy to break away from the persona of being an on-premise software license company. The Salesforce platform offers him the accelerant to transition his company and move to a true SaaS/cloud ERP business model and avoid the costs and time to develop his own cloud infrastructure”.

    Sage wants to dominate the mid-market ERP software segment and needs Intacct to grow its cloud financial subscription business. This new acquisition will round out Sage’s cloud offerings and provide clients a full spectrum of financials from start-up to small enterprise organizations. The newly branded “Sage Intacct” will target businesses above their Sage One and Sage Live offerings and below Sage X3. The diagram below shows a visual representation of Sage’s market positioning with the typical annual contract value (ACV).

    screenshot 1003

    One of the hidden jewels that Sage will gain from the Intacct acquisition, and that will be missed by many of the industry analysts, is the Intacct salesforce. To read more of the blog, please click here http://bit.ly/2gosJAj

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