A successful real estate agent requires a two-pronged approach: marketing oneself and maintaining client relationship. Real estate agents spend a fortune on quality websites, mobile apps and newspaper advertisements, though this could be fruitless.
As an agent it’s important to know how to nurture and maintain relationships with past and present clients.
Personalization
When you’re helping a buyer or renter locate their ideal property, it’s critical to find out as much as you can about the tenants themselves. Every detail you learnt helps reconnect after the deal is finalized. Engage with clients beyond the transactional level so as to help them make a smart and informed decision as well as build referrals.
A personal touch during the sale allows an advantage over the competition by following up with small yet individualized and thoughtful gifts. Creative gifting is said to be a top real estate trend with out of the box gifts. Agents should avoid following templates as they tend to generalize the client. Appeal to an individual to make each gift unique. If you find out that your client is a big sports fan, send them a welcome mat from their favorite team. Or if you know they like to cook, mail them some fun seasonal recipes or a customized bottle of olive oil.
Social Stardom
Sizeable business comes from first-time home buyers in their 20s and early 30s, so it’s important to know how to market millennials by embracing current technology and having a fascinating social media presence. While embracing social media can sound daunting to newbies, some strategic posting and diligence can go a long way.
Real estate agents have realized how easy it is to grow relationships through social media. Staying on younger clients’ radars may require friending past clients on Facebook, mentioning them on relevant Twitter posts, and even wishing them well during milestones.
Social media is one of the millennials’ preferred contact method, therefore ensure a quick response time. If they contact you, acknowledge them and respond accordingly, as younger users tend to have shorter attention spans.
Email Makeover
After you’ve amassed an impressive amount of email addresses from your past clients; you cannot just send some emails every so often to keep your past clients engaged. Currently, it isn’t enough to log into your email and send a newsletter – it should be accompanied by compelling content to go along with it.
Studies show that 44% of people tend to share content because it’s fun and entertaining; only 25% of people interact with educational content. The right balance between fun, informative and useful content isn’t always easy. Create custom content for different demographics, areas and interests. Personalize email content and the results will be almost immediate.
Agents should use email marketing software to track, send and analyze their emails; with many viable options, find the best fit for you and your audience. Technology and personalization breeds referral traffic- even tradition methods of marketing like brochures and flyers are still quite effective for real estate marketing and for personal branding and marketing for agents in the field.
