Usually, prospects are busy most of the time and they are likely to ignore telemarketing cold calls, or any other kinds of messages until and unless they have a prior business dealing with you, they won’t accept your calls. Now, the question that arises is, ‘Is there any way to win customers heart through telephone and build a good reputation for a long lasting business relationship with them? The answer is ‘Yes’. There are 8 crucial tips a telemarketing agency must train their agents on so as to teach them how to establish a good relationship with the prospect and build a virtuous reputation with them through telephonic conversations.
- Self-assurance and confidence
Telemarketers are always in a fear to come across ranting customers. It is not always a dog’s day. It fair enough to consider that a timid and nervous agent does not work when you are particularly dealing with telemarketing. Although harsh and cruel voice does not sound appealing either. An agent must be trained to take control over the conversation with self-assurance and confidence for a successful b2b telemarketing calling.
- Do not make fake promises
When it comes to selling a product or service for an organization, you must convict the customer about its aids and benefits. Telling lies or faking about a product or service doesn’t work. If you are genuine and honest about the information, it will come across in the tone while approaching the prospect.
- Introduction is important
Telemarketers are in a field of neglected ‘active mines’ that keeps on blasting. They get very less time to create an impact on the customer. Most telemarketing agencies have the same old scripted and worn-out introduction pattern for every other agent. A lot of telemarketers are too stiff and formulaic in their conversation. Try to be creative in your introduction because once you make an impression on the customer there are no chances of going back.
- Well-tailored first question
After an introduction do you sprint to chatter about your product or/and service? Or do your attack the prospect with flamboyant information? These are some common ineffective methods applied while dealing with prospect calls for b2b telemarketing. A buyer does not want to hear rattling about stuff he does not want. A skilled agent will start the conversation with a well-crafted question where there are chances to an open conversation even for companies and organizations that are not present in the market for your products or services. This types of calls open door to future opportunities. So, after a good and brief introduction about yourself, ask the customers a really good question to start a meaningful and successful discussion about your product and service with the customer.
- Listen carefully
Chattering on and on about your sale will divert the attention of the prospect. Let the customer speak too and when he/she is speaking it is your duty to listen to him/her carefully and attentively and understand their situation as well. Keep your ears and mind awake at all times during discussions. You probably don’t want to end up daydreaming when there is actually a chance to generate a lead.
- Do not pitch
Never raise the frequency of your tone; a good telemarketer will certainly not pitch. They try to figure out the problem and diagnose them with proper solutions. Telemarketer agents must possess the ability to steer the control wheel accordingly during conversations. He/she should know when to ask penetrative questions to magnify issues of a prospect.
- Adept communication
Communication skill is a blend of all the areas that are discussed above. It is the aptitude and talent of an agent to pass his message across the bridge while using the similar language to acknowledge the customer's problem.
‘Keep calm and take calls’. As a telemarketer, you need to relax and not rush through your conversation. Similarly, it is required to avoid distraction and stay focused at all times in order to make the most of your b2b telemarketing campaigns.
