“Baseball is 90% mental. The other half is physical.” -Yogi Berra
I love that quote. It fits so well into the world of sales, where salespeople are regularly expected to give more than 100%. And while it’s certainly true that half of sales success can be attributed to skills, it’s also true that there is a strong mental component to being “at the top of your game.” In both professions, coaches have to focus on more than just the player’s tactical skills. They need to focus on the whole person: body and mind.
What good coaching looks like?
At CSO insights, we define coaching as “a process which uses structured conversations to help salespeople develop their performance in the short and long term.” I like that definition for several reasons:
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