In a world run by technology, it is no surprise that a business is exposed to the internet’s public foreground, where they are subjected to positive and negative remarks all alike. For a company to truly strive in the economy nowadays, the reputation of a business must in tip-top shape. Negative reviews and nasty comments can destroy a company in the blink of an eye, which no one truly wants. An online reputation can increase profit or cost thousands of dollars for some businesses, and it’s up to you to keep that clean track record. With these strategies, any company is guaranteed a healthy and happy online presence, a reputation free from negative scrutiny and malice. First, you must utilize social media. Almost anyone who is anyone has some type of connection to social media, whether that means that they have a Facebook account or a Twitter profile.
 
It is reported that about 46% of adults are active members of a social media site. With this in mind, having a positive and productive page on one of these websites is crucial. Getting your brand out there and, more importantly, convincing people to buy your product, is essential. Since social media users typically log into their accounts more than once a day, if gives you perfect leeway to condition a positive brand into the minds of millions. Second, employ the smart tool “Google My Business” to manage online presence. Google My Business is a nifty little instrument launched this past June that lets businesses manage how they are perceived on the Google browser. This pertains to things such as a Google+ business page, Google Maps, and in some cases a Google search result. This tool is a necessity for keeping any businesses reputation intact because it makes it much easier for a company to change basic information about the company, such as hours of operation and images of the company. It also gives businesses the opportunity to respond to Google reviews, which can make or break a company. Another idea that a company can instate in order to have a positive online reputation is portraying a sense of customer care and service.
 
There are millions of reviews posted online each and every day, some displaying insidious remarks while others praise the institution. For the not-so-good reviews, a company must respond back to these customers at a quick and timely manner. This can be done using online reputation management software that helps automate review monitoring. People want to know that they matter, and that the service they received was not acceptable by any means. If a business is able to do this, they can bring back those broken bridges and create a long-lasting customer in the process. Lastly, producing YouTube videos and releasing Flickr or any digital photos online can be a creative and quick fix to a positive online reputation. YouTube is currently one of the biggest media outlets in the online industry, hosting over 1 billion users each month. With that traffic, a company can hit it big and create a positive image of their company with a short 1-minute video. In addition, adding digital photos online of your company’s brand or different events that you have hosted can really kick up the positive reputation that all businesses nowadays yearn for.
 
Reputation is everything nowadays. It doesn’t matter who you are or what type of business field you are in, everyone is up for scrutiny and dissection. If you are a business owner and want your business to be in the best state possible, make an online presence and make it a positive one. Almost everyone in the world uses the internet at some point in their day, giving them access to loads upon loads of new information. If they happen to stumble upon a bad review of your company and were questioning previously if they wanted to do business with you, it can cause a loss of profit and, if it a reoccurring issue, can close down a business for good. With the help of these 4 Ways to Protect Your Company Brand's Online Reputation, you are guaranteed to be safe and sound in this online jungle. Remember, the world is run by technology; don’t let this halt you from having your company thrive.