Real estate can be a tricky business. Did you know that 80% of real estate agents actually get out of the industry in their first two years? With the unpredictable nature of the real estate industry, it is imperative for agencies to recruit top talent. Following are a few basic tips to help you bring the best real estate agents on board.

Focus on your digital presence to reach younger real estate agents.

The reality is that millennials spend a lot of their time on social media and browsing the internet. If you are not active on social media and your internet marketing efforts are lacking, you could miss out on the great opportunity to interact with these young individuals and let them know what your real estate brokerage has to offer.Additionally, with many baby boomers retiring and more experienced real estate agents struggling to relate to millennial homebuyers, younger agents have a unique opportunity to connect with first-time homebuyers.

Create a workplace where employees are valued.

No matter how much someone wants to be a real estate agent, they also don’t want to be stuck at a brokerage that makes them miserable. This is particularly relevant for young individuals in the workforce, as 23% indicated that company culture was the biggest factor that impacted their job satisfaction. People want to work in a place where they feel like they can openly share their ideas and opinions. Employees also want to feel valued, both in how they are treated and how they are compensated for their hard work.

Find ways to interact with prospects face-to-face.

While the internet is convenient and offers endless opportunities, interacting with prospects in person provides an entirely different experience, for both real estate agents and brokerages. Make it a point to attend local networking events, sales group events, relevant speakers, and more. You never know who you might connect with, and this will give you a chance to truly assess a person’s personality. While anyone can call themselves a real estate agent, not everyone has the interpersonal skills and knowledge needed to sell houses.

By targeting younger real estate agents, creating a positive work environment, and meeting prospects in person, you can be well on your way to finding quality real estate agents.