Taking the time to plan out the staging of your next trade show booth is a critical part of attracting and keeping top notch candidates for employment with your company. You want to look professional, cutting edge, and at the top of your game when it comes to marketing your success as a business. To ensure you are attracting the right prospects to your booth, ensure you follow these five important steps.

Making the Best First Impression

1.       Location is Key
Like anywhere else in business, location is the most important aspect of attracting the best employment candidate for your company. Many tradeshows offer prime location spots for those companies willing to pay extra money to get noticed by desirable job seekers. If you are willing to pay the extra money, you’ll need to plan ahead when committing to a trade show. Prime locations sell out extremely fast, and some can even be reserved permanently for businesses that consistently attend such shows.

2.       Make the Most of Your Booth Design
Companies who create innovative exhibitions stands, are often the ones that garner the most attention from buyers and employment seekers, so it’s important to consider factors such as messaging, color, and optimal lighting. Ignoring these will make the difference between attracting people’s attention or simply getting ignored.

If you are at a loss when it comes to figuring out what design works best for your interests, allow a professional design booth company create one for you. It will be well worth the investment.

3.       Make Your Booth Approachable by Putting the Right People in Place.
From the booth attendants to the booth hosts, you will need employees who are comfortable engaging others in a foreign environment. Smiling faces, and positive demeanors are absolutely paramount in attracting and engaging potential job candidates. Don’t pick employees who have are not up to the task. You want to put your best foot forward when engaging others at trade shows.

4.       Showcase Your Expertise
This is a trade show after all, so you will need to show case you expertise in the industry you serve. Make sure the staff you provide are not your newest employee or intern. You need knowledgeable and reliable people to answer the important questions job seekers ask in order to learn more about your company. Showcase your expertise by discussing the state of your industry or discussing the newest trends that your company is encountering and employing to grow your business.

5.       Reaching Out
As always, you should have already been engaging top notch candidate interested in your company by having a marketing plan in place for the trade show. Use social media to engage people eager to attend the event you are going to be at. Invite them to come see you at the trade show and offer special incentives to attract their interest.

Make your first impression at a trade show you best impression by following these simple tips. You’ll see results when you do. Don’t ignore them.