With women now controlling 70 to 80 percent of all consumer purchases, marketers are ditching “pink it and shrink it” campaigns and instead developing advertisements that effectively appeal to women. Even in the male-centric sports world, women are no longer sitting on the sidelines of sports marketers’ minds.

There are some companies pushing harder to win women’s spending than others, according to MBA@UNC, UNC Kenan-Flagler Business School’s online MBA program. In a recently published infographic, MBA@UNC shows how nine official sponsors of the MLB, NBA, NFL and NHL have pivoted their marketing campaigns to target women. These companies understand that female fans represent a serious revenue stream, and as a result are taking action.

To learn more about how your company can effectively advertise their products to the female fan base, explore MBA@UNC’s “Ads & the Female Fan Base” infographic.