On-page optimization is basically adjusting your data to make it more crawlable and easy to find for the readers. Once you have your website in place with the relevant URL and list of keywords along with a clean website structure, it is time to plan a SEO campaign.

Optimize Page Titles

If you ask any responsive website design company, pages titles constitute the main focus of your on-page optimization. Page titles are used by the search engine as headlines for the search results. The way it is presented has a significant impact on the search results as well as the users.

It is heavily emphasized to add keywords in the page title while maintaining a clear and concise title, with absence of misdirection. One more tip which goes ignored at times is to keep the character count under 65 words as anything above that and Google will replace it with ellipsis.

Optimize Images and Site Load Time

Google is obsessed with keeping the browsing speed blazing fast, and in order to do that, lot of optimizations need to be undertaken to make a tight, lightweight website. One method is to minimize HTTP requests while the other is optimizing the images on the website. A heavy image can slow the load time to a drag while users will most probably turn away from your website affecting the bounce rate. Once optimized, label your images and add alt tags to help Google index them correctly.

Optimize for SEO Friendliness

The site structure is accountable in multiple ways for a successful SEO services campaign. Websites which use tables get difficult to crawl for the search bots, so it is better to stick with HTML-CSS for a much more lightweight and crisp website. Needless to say, use of future –proof techniques like HTML makes it easier to update and revamp the design of the website in the future. In case you want more details regarding redesign a website contact Notion Technologies, one of the best Web Design Company India.