With Cyber Monday rapidly approaching, we know you want to stand out from the crowd and have your customers actually notice your incredible sales and offers. With most businesses taking part in both Black Friday and Cyber Monday, it can definitely seem overwhelming to think of a campaign strategy that will keep customers focused on you.
With Cyber Monday, however, it is all the more important to offer something unique. With e-mail blasts, social media posts, and advertising already at an all-time high for the preceding Black Friday as well as Thanksgiving, potential customers are going to be very immune to any type of advertising that doesn’t have a “WOW” factor. That is why we are offering 5 crucial digital marketing campaign tips for your business to stand out and attract customers this Cyber Monday.
1- Unique Content: The goal for any viral marketing campaign should always be creating unique content specific to the holiday. This could not hold truer when it comes to Cyber Monday. Customers will notice when you simply change an e-mail subject line from “Black Friday Deals” to “Cyber Monday Sale” and those types of e-mails or advertisements will quickly be overlooked. Don’t be lazy.
2- Creative Offers: “30% off all merchandise!” “25% off all day!” Yes, we get it. Every shop will also be offering some discount off, and unless a person is specifically waiting for a sale to specifically buy that expensive sunglass brand you carry, chances are, a redundant campaign like this will not garner the potential sales Cyber Monday can bring in for you. Try to think outside of the box and offer a deal goes beyond some discount--when you get creative, customers will notice. Some companies have gone beyond limiting Cyber Monday to one day, for example, and extended it to last for a week, dubbed “Cyber Week”. Others have offered “sneak peeks” into sales for regular customers to reward them for their loyalty. Get creative!
3- Simple Navigation: While everyone wants discounts, they also want simplicity. Make sure that your website and newsletters can be easily navigated to avoid frustrated consumers clicking the dreaded “x” button. Make the sales you promote easily accessible so a peak in interest after reading the ad will automatically lead to a click that will automatically lead to a sale. Consider this model by Rue La La that makes browsing for a specific category amidst an abundance of sales both easy and convenient.
4- Attractive Design: We cannot stress standing out enough. Make sure to include images in your post and newsletters that attract viewers and make them want to read about the sales offered. Consider this innovative design by Anthropologie that almost reads like a story. Coupled with an attractive subject line, this design is a win-win!
5- Advertising: You now have a marketing strategy, a unique offer, and a creative viral marketing campaign that is beautifully designed and user-friendly--don’t let it fall between the cracks! Begin advertising early and attract people who avoid Black Friday sales due to the chaos, and remind them about the upcoming e-Sale they can conveniently peruse from the comfort of their living room. However, just as it is important to advertise early, keep in mind all the procrastinators and make sure to have a scheduled follow-up email that has a sense of urgency with the remaining time (“Only 5 Hours Left!”) to remind the not-so-early birds to visit your site.
With some planning, creativity, and a timeline, you can see that a successful Cyber Monday is an attainable goal. For expert consulting and a creative campaign based on over a decade of experience, contact iNexxus, a leading digital marketing agency today!
