Edmonton, October 5, 2015- Style Ivy, a company that enables any woman to create her personal style with ease, introduces Style Foundations, the first-ever self-paced, interactive e-course to give women the necessary tools to create their own sense of style and in the process embark on a wardrobe and personal presentation makeover. 

One key factor that is often overlooked in the pursuit of professional advancement or personal development is the way a woman presents herself.  Since appearance is the gateway to communicating individualism and confidence, a woman needs to know how to make her style work for her.  Through style a woman can create a consistent visual narrative that forms a powerful emotional bond with the people she meets.

First to market, Style Foundations, is an affordable online course, created by the style and personal branding coach to the 1% Club Lazina Mckenzie.  She aims to democratize and simplify the teaching of style to anyone with a tablet, smartphone or laptop and an Internet connection.

Style Foundations has a unique methodology in developing one’s sense of style. It teaches women how to improve their style and be confident about their fashion choices.

It is ideal for:

·      Women re-entering the workforce

·      Recently divorced/widowed women in need of some confidence building

·      New professional graduates

·      Women who want to tweak their look for advancement

While there are several online stylists, Mckenzie is the first one to create a results driven online educational program for women to make the right style choices that will enhance their personal and professional lives.

“To dress and feel more confident is a game changer in how a woman feels. Through Style Foundations’ instruction, guidance and hands on practice a woman will become her own stylist in a matter of weeks,” stated Lazina Mckenzie, Founder and CEO, Style Ivy. “With Style Foundations, a woman will learn the basics of style so that she can project who she is without breaking the bank.” 

Style Foundations make the fundamentals of style accessible to women who otherwise might not be able to retain a stylist and goes one step further by empowering them with the tricks of the trade. It works for women on all levels of style expansion and adapts to their schedule, their strengths and weaknesses. With two classes per week plus homework, a woman can now learn what it takes to evaluate her look and figure out what works best so that she is more confident and comfortable with herself before she walks out her door. 

Each class teaches through practical methods, so students of all ranges can apply their new skills immediately. Throughout the five-week program women will take a deeper look at their current style situation, create a customized style action plan that ensures smart choices to better reflect who they are and where they are going.  Above all, the participants will have all-day access to course materials, which allows them to work at their own pace on a variety of digital devices so they can learn in the privacy of their home or at a coffee shop, wherever it is convenient.

Highlights of the Style Foundations include:

·      Making peace with your personal style

·      Acquiring the tools to overhaul your wardrobe and develop your own look

·      Learning how to use your appearance to communicate who you are

Women will learn:

·      How to take ownership of their style destiny

·      Not be afraid to look good - each and every day

·      Figure out how to streamline their wardrobe so they only have the pieces that look fabulous on them

Style Foundations starts on January 12, 2016.  The program is $149.00, which is the equivalent of a decent pair of shoes one doesn’t know what to pair with. To take advantage of the early bird special just pre-order using the code, STYLE and gain a $50 rebate which is enough for a blowout or mani-pedi before October 31st.  And for a limited time, Mckenzie is offering a one-on-one 90 minute session with the program at a fee of $399.00.   

Tweet this: A new service to help women build a foundation for personal style & professional success is on the way. Check out StyleIvy.com - coming soon.

About Style Ivy:

Created by style consultant Lazina Mckenzie, Style Ivy is a self-development platform that empowers women by helping them to uncover a greater level of confidence through their sense of style.  For more information, please visit styleivy.com.

About Lazina Mckenzie:

Lazina is a leading style consultant in Edmonton and throughout Alberta.  She is the founder of L Squared Style, a consultancy that coaches individuals and organizations on the importance of having a polished, professional look as well as building a purposeful and dynamic personal brand.  Armed with an MBA, Lazina knows how to create a look that suits one’s professional life.  Lazina currently supports Suit Yourself, and 1000 Women: A Million Possibilities.  An in-demand style guru, Lazina has appeared in the media both locally and nationally.  When not creating styles, Lazina is busy pursuing her passions- hiking; cooking and traveling ands looks great while she is doing it.