Creating Shareable Content
The first thing you need is to enrich your website with content that is niche related, but at the same time sharable. Allow me to elaborate on that statement. You need either video or written content on your site that offers a useful piece of information, but its utility should also be constant. For example if you are in charge of a website that sells jewellery, an example of attractive and sharable content would be something related to a celebrity buying an engagement ring. However, such a thing becomes old news after only a month, so there is low chance that this type of content will be of any use to anyone after that.
Focus on creating content that is at least around 1200 words long, that is either a tutorial, a review, or even a well-supported speculation, related to your niche. Also never rewrite or retell a particular piece of online content, try to be original as possible, but at the same time do fair amount of research if necessary.
Furthermore, use quality photography and an engaging tone to make content more shareable on social networks and more enticing for the viewers. Also, if you are new it would be wise to focus on your location, and introduce keyword phrases in texts that are localized. For example, “quality hunting rifles in Los Angeles”, if that is your niche.
Social media marketing
No one should ever kick back and expect good content to generate attention all on its own, no matter how good it is. You need to share it and notify people that it exists. This where social media marketing kicks in. You may have doubts about it, since there is no efficient tool to precisely measure the impact of social networks on your advertising campaign, but nevertheless, it is not an aspect you should overlook, since 80% of entrepreneurs are using social networks as part of their campaign.
One thing you should avoid is allowing bots to be in charge of your profiles. Sure, if you have content that comes out constantly and needs to be shared, then fine, but interaction with other users is the key to success here. This is an opportunity to make a firm connection with your consumers and audience, and a generic response will never do the trick. If your profiles are still new, you can pay social networks to boost your posts and then interact with those who found it interesting, since that is your target audience.
Subscriptions
If you have a website, a subscription should always be an option, you can even offer a minor discount for subscribers, in order to motivate them. This is a small price to pay, considering that you can now keep them updated about upcoming special offers and new content on the website, via e-mail. Make sure you are not obnoxious and abuse this privilege, since spamming their mail on a daily basis will only get you into the spam folder. E-mail marketing is still a potent tool for advertising, as long as it is done right.
Rewarding engagement
Lastly, you can allow your consumers to participate in advertising by rewarding their engagement. Many Facebook games do this simply by providing in-game benefits for users who reach out to their friends and invite them to play. Who said the same method cannot be applied to your niche. If your customer can recruit a buyer, shares the content from your website on social networks regularly, and helps raise your brand awareness, why not offer them a discount. This is a viable method, and it was applied long before the days of online marketing, so why not use it.
