The online recruitment sector is very competitive with new recruitment companies and job boards being launched all the time. Here are some tips to boost your online visibility and increase traffic to your recruitment website through Search Engine Optimisation (SEO). Mik Dunne of SEO company ROI Digital Marketing that offers B2B SEO services explains.
Optimised Page Titles & Descriptions (Meta Data)
The Page Titles and Descriptions or Meta Data on website play a very important role in telling search engines what a page is about. Having optimised Meta Data across all of the landing pages on a website will really help to boost traffic to your recruitment website.
If you own or run a recruitment website, I strongly suggest that you look at the page titles and descriptions on your site, to ensure that they are optimised for the keywords people are searching for and accurately describe role or category in question.
You can generate this Meta Data dynamically to pull in keywords into the Page Title such as:
• Job Title
• Location
• Salary
• Term (Temp/Perm/Contract)
This should help to impove rankings for long tail keywords such as "accounting job west london".
Website Structure & Architecture
The structure and search architecture of a recruitment website is extremely important. By having the right architecture in place, this can help your site to be found for more keywords across each of the different categories. By thinking about the different ways people search for jobs online, this will give you the best chance of being found on search engines.
I suggest having unique landing pages for all of the ways that people search:
• Job Type
• Sector Pages
• Location Pages (District, City & Country)
For example by having strong sector pages you will capture people who are search for keywords such as “Accountancy Jobs” or “accountancy recruitment company”.
Unique And Detailed Job Descriptions On Job Vacancy Landing Pages
Search engines love content, and by having unique and detailed job descriptions on each vacancy page, you are giving search engines a lot of content, that will help your job vacancy pages rank higher on search engines such as Google.
