Wulf will develop and implement strategic marketing initiatives designed to optimize the ASH experience for health plans, employer groups and other clients utilizing the company’s population health management, fitness and exercise and specialty health management programs to improve the quality of health for their members.
San Diego, CA (PRWEB) August 27, 2014
Jeff Wulf has joined American Specialty Health, Inc. (ASH) as vice president of marketing, effective immediately. Wulf will develop and implement strategic marketing initiatives designed to optimize the ASH experience for health plans, employer groups and other clients utilizing the company’s population health management, fitness and exercise and specialty health management programs to improve the quality of health for their members. He will also enhance efforts to expand visibility for ASH and broaden the reach of ASH solutions, which have been recognized repeatedly for quality and reliability by national organizations such as NCQA and URAC.
“At ASH, our team works tirelessly to deliver products and services that improve the health and well-being of millions of members, and we want to reach even more people,” said ASH Chairman and CEO George DeVries. “I’m confident Jeff can help us accomplish this, and I’m excited to have him on board to take our message and mission to the next level.”
Wulf is an accomplished leader with a broad range of experience in brand and creative management through digital, social and traditional media channels. Having served in executive roles for a variety of industries including financial services, digital affiliate marketing and retail, he will provide a unique perspective to ASH’s marketing initiatives.
As senior vice president of marketing and communication at LPL Financial, Wulf created an industry first marketing and branding program: BrandPartners. This program helped advisors brand and market their business and was instrumental in attracting new advisors to the firm, retaining existing advisors and helping them grow revenue. The wide range of materials created through this program earned industry recognition, including platinum and gold Hermes awards for design and branding; a Financial Communications Society Portfolio gold award for business-to-business collateral; and numerous platinum, gold and silver MarCom Awards.
Active in the marketing industry, he is a member of the San Diego chapter of the American Marketing Association and the Chief Marketing Officer leadership organization, as well as other organizations. Wulf holds a bachelors degree in advertising from Iowa State University in Ames, Iowa, and resides in San Diego with his wife and two daughters.
About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nation’s premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs, and population health solutions for health plans, insurance carriers and employer groups. ASH contracts with more than 130 health plans nationally, administers programs for nearly 34 million members and contracts with more than 32,000 health care practitioners and service providers. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,200 employees. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoach™, Active&Fit®, Silver&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit ASHCompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies.
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