Do you know why so many prospects that need your solution don’t buy? If ‘need’ were the only buying criteria, you’d be closing a lot more.
First of all, buyers don’t want to purchase a solution – they merely want to resolve a business problem. The last thing they consider is purchasing an external fix and Why Aren’t Buyers With Needs Buying? is a post from: SharonDrewMorgen.com
http://sharondrewmorgen.com/why-arent-buyers-with-needs-buying-2/
