If you make a cold call merely to get your own needs met – i.e. appointment, pitch, ‘understand your business ’, prospects won’t respond. I regularly get calls that say: “Hi. Can you please get me to the person who handles X in your company?” Why would I take someone’s valuable time so a stranger can….. can do WHAT? Take care of their own needs?

Using cold calls to push solutions, or find folks with ‘needs’ won’t get you to the right person or get you answers, and you’d only speak to one of many people necessary to define a need. If you get an appointment you’d be wasting your time speaking with a prospect already talking to your competition or they wouldn’t have seen you. Use Buying Facilitation® at the beginning of every call and begin helping prospects consider the ...Cold Calls Can Be Effective, But Not Like This is a post from: SharonDrewMorgen.com
http://sharondrewmorgen.com/cold-calls-can-be-effective-but-not-like-this/