In a consumer-oriented, socially connected and transparent world, using points equal to a dollar value seems like an intuitively a good idea. We naturally consider our decision-making powers will be enhanced when the points are easily translatable to a familiar currency. Logic indicates that because...The post Why Using Dollar Points Reduces Engagement appeared first on BI WORLDWIDE Blog - Driving Engagement. http://feedproxy.google.com/~r/BIWORLDWIDE/~3/wfX6vxvXnKs/