Do you want to sell? Or have someone buy? They are two different activities. In sales and marketing, we’ve focused on the sell side. In October, Pat Spenner of CEB wrote an article in Forbes titled: You’re Doing it Wrong: Demand Generation. This is the first time I’m aware of that a mainstream publication has Get it right: Shift the sales and marketing focus to the buy side is a post from: SharonDrewMorgen.com
http://sharondrewmorgen.com/shift-the-sales-focus/
