My friend Chip Bell is THE go-to-guy when you need a speaker on the Customer Experience. I’m delighted he’s agreed to write an article for us on taking care of customers effectively and with integrity. In case you don’t know Chip, he’s the author of 20 (count em) books on how to make customers for life (my favorite is Wired and Dangerous: how your customers have changed and what to do about it but he tells me his latest book The 9½ Principles of Innovative Service is equally terrific). The Prize in Customer Surprise is a post from: SharonDrewMorgen.com
http://sharondrewmorgen.com/the-prize-in-customer-surprise/