[font=Times New Roman","serif]CertifiedEngagement Practitioner Designation Now Available[/font]
[font=Times New Roman","serif] [/font][font=Times New Roman","serif]Clearframework and nomenclature for engagement will allow organizations to accelerate the process of translating theory into action[/font]
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[font=Times New Roman","serif]New York – April 29, 2013[/font][font=Times New Roman","serif] – Aformal curriculum and certification program on engagement has been launched by the Enterprise Engagement Alliance (EEA), a coalition of more than 100 companies involved with engagement in all areas of business. Enterprise Engagement focuses on achieving organizational objectives by strategically engaging all of the people critical to success, including customers, distribution partners, employees, vendors and communities. [/font][font=Times New Roman","serif] [/font]
[font=Times New Roman","serif]The certification test is available forfree at www.enterpriseengagement.org/test.Those who pass are eligible to receive the Certified Engagement Practitioner (CEP) designation demonstrating their knowledge of this emerging field. [/font][font=Times New Roman","serif] [/font]
[font=Times New Roman","serif]The Enterprise Engagement Curriculum,which took three years to create, is based on a meta-analysis of research dating to the 1990s and input from more than 100 practitioners in industry and academia. It covers the economics, audiences, implementation framework and tactics of Enterprise Engagement. The curriculum project was spearheaded by:[/font]
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[/font][font=Times New Roman","serif]Allan
Schweyer, President of TMGov.org and a Partner and Principal at theCenter for Human Capital Innovation [/font]
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[/font][font=Times New Roman","serif]GaryRhoads, Stephen Mack Covey Professor of Marketing & Entrepreneurship, Department of Business Management, Brigham Young University [/font]
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[/font][font=Times New Roman","serif]Bruce
Bolger, Managing Director of the Enterprise Engagement Alliance andPublisher of Engagement Strategies Magazine [/font]
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[/font][font=Times New Roman","serif]Rodger
Stotz, Chief Research Officer for the Incentive Research Foundation andPrincipal, Delta Qi Consulting [/font]
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[/font][font=Times New Roman","serif]Melanie
Lewis, Senior Consultant with the Enterprise Engagement Alliance andformer Director of Commercial Engagement, AstraZeneca. [/font][font=Times New Roman","serif] [/font]
[font=Times New Roman","serif]The Enterprise EngagementCurriculum provides organizations with a practical, measurable implementation plan that can help improve short- and long-term performance in all areas of business. By establishing a clear framework and agreed-upon nomenclature for engagement, organizations can accelerate the process of translating theory into action. [/font][font=Times New Roman","serif] [/font]
[font=Times New Roman","serif]For more information on theEEA Curriculum and Certification program, go to www.enterpriseengagement.org/training/[/font]
