Social media marketing isn't the only thing on the rise these days--so is social media recruiting. It's not surprising considering how successful social media marketing can be for businesses with a few well-planned strategies in mind. Why not apply that same social technology towards recruiting new Gen Web talent?


There are a plethora of strategies for social media recruiting, but let's focus on the five that will have the greatest ROI for a company in terms of Gen Web recruitment:


1.Support existing traditional strategies--don't replace them!
It's not cost-effective to completely overhaul an existing hiring system that has working components. Job boards aren't obsolete--they're another piece of the puzzle. Recognize the differences between traditional and social media recruiting and the advantages to each. Job boards give a broad spectrum of talent--social media hones that selection.

2.Branding is key.
A brand matters just as much for sales as it does for finding fresh talent. Having a positive brand in social media circles attracts driven employees. How many top programmers are looking at smaller, unknown tech firms when Google or Facebook are offering cutting-edge jobs on the same boards? Social media can allow companies to see trends in targeted workforce interests to brand themselves as an enticing counter-offer to the recruiting competition.http://www.alignmark.com/blog/bid/67341/Top-Five-Corporate-Social-Media-Recruiting-Strategies

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