If you are incorporating benefits videos into your communications strategy, how do you decide which videos to invest in first?

GuideSpark has created a new video course to assist HR departments making the exciting leap into video communication. In this course, our director of Content Development and Video expert extraordinaire, Joseph Larocque, explains that topics which are more complex or require careful explanation are natural places to start. Good candidates are core benefits, Open Enrollment changes and tough messages such as a premium increase.

“Video can really help people understand how these plans work, how they compare, and why they are compelling,” says Larocque. “If you are introducing one of these in the upcoming year, starting your video communications here will drive adoption.”

GuideSpark’s system tracks the usage of our customers’ video libraries in great detail and provides this information the the HR department in an easy-to-read dashboard. Based on our customer statistics, the Top 5 Most Viewed Employee Benefits Videos are:

1. Consumer Directed Health Plan
2. Medical Plan Options
3. 401(k) Retirement Savings Plan
4. Employee Stock Purchase Plan
5. Roth vs. Traditional 401(k)

To learn more about how to create benefits communication videos, click here to watch the video course: Transform Benefits Education with Video.