My PhD sheds new light on what influences individual commitment to
environmentally friendly practices in business. The study is of
thirty-one business people employed in a variety of private sector
and government organisations. The findings will be of benefit to any
business person or researcher interested in sustaining commitment
over time. The research highlights that:

* Although there is a moral justification for improved levels of
action on climate change, it is the rational economic and self-interest
argument that is more likely to sustain commitment in the long term.

* Individuals operated within businesses that were highly political,
requiring participants to make sense of the intricacies of power
embedded within their business culture.

* In this research the more common outcome was that human self-interest
won the day in the torrid and complex world of modern business,
unless there was a culture that encouraged transparency, dialogue
and vulnerability.

* The good news is that with the right leadership and management, complex
challenges such as climate change can be addressed with clear messaging
and frameworks, development of resilience among change agents and
building a business strategy combining elements of engagement and
compliance.

To learn more please contact me. I have 80,000 words of thoughts to share!!