As we gaze in awe of the speed, agility and innovation of the Apples and Googles of today, we must remember that big falls come from great heights. It’s clear that market leaders are acutely aware of the speed of change in the world they live in, and that they are helping to drive it, but no one is immune to these dramatic shifts in behavior and sentiment.

Each of the examples above illustrate the point that the pace of change within the business community is increasing substantially, and this is redefining the way we must think about business leadership.

If change is happening faster, even large global organizations that traditionally struggle with agility must find ways to:

•do more with less;
•innovate faster;
•think beyond their current paradigm; and
•adapt continuously.

Standing still is not an option. And many global organizations have learned the hard way that to operate differently, they need to think differently.

This is why innovative outsourcing solutions are becoming necessary to business sustainability over the long term. A workforce that is unencumbered by established processes, practices, beliefs, and infrastructure is going to challenge the norms of any business, but it’s also going to offer new ways to react to rapid market change.