Social Media has changed the way people use internet. With exponential growth in registered users and an even higher one in content shared over the social networks like Facebook, social media presents a lot of opportunity for different business functions particularly recruitment.
Recruitment is one such business function which requires organization to be creative in findings ways to engage more and more people while respecting certain crucial limitations. For instance, it cannot just keep advertising itself as a great place to work without having actual openings.
Social media has offered some exciting opportunities for organizations in recruitment as well (apart from branding, advertising, sales etc.). Quite a large number of organizations are using Linkedin jobs or groups to advertise their openings in social media space. But a key limitation of Linkedin is that despite being a professional network, it is still minisicule compared to Facebook. Linkedin has around 75 million users compared to Facebook's 500 million.
Recently a social hiring platform, BullToss (www.bullstoss.com) was launched by a social media company, 3scrowd. The idea behind BullToss is pretty simple; use social media particularly Facebook for recruitment and provide a comprehensive applicant tracking system within the platform that lets you perform all crucial recruitment activities like shortlisting, interacting with candidates, maintain records. Relying on power of Facebook, BullToss enables any employer to reach out to all of Facebook users in their area of concern by allowing posted jobs to be shared easily thus making use of virality factor in social media. The application allows an organization to turn its social media space into a proper social HR portal by offering features like customized interface etc.
Being simple and to-the-point yet highly visible and viral are the key ingredients behind astounding success of social media. Now with solutions like BullToss, it seems that these ingredients will add a lot of spice to recruiting and that too socially!
