Originally posted by Mike Hennessey on the SmashFly Recruitment Marketing Blog.

We get a lot of questions from prospects, partners and vendors about SmashFly and what our WildFire platform offers. Some people think of us as a job distribution vendor such as Equest, First Advantage, Arbita, or Broadbean. Others see our CRM functionality and think of us as a vendor such as Avature or Airs SourcePoint. Still others look at our Web commercial/Micro-site technology and compare us to Bernard Hodes, TMP, JWT, and other recruitment agencies. And of course, people often mistake us for some kind of ATS system like Taleo, Kenexa, Authoria, Silkroad or iCims.

But, the reality is that we are uniquely different than all those vendors. Our WildFire recruitment marketing platform take a very different approach. I realized that the best way to explain what our WildFire platform does is to show what we do. As they say, a picture’s worth a thousand words. So, here is our entire WildFire system boiled down to 2 steps:


1. Launch your recruitment marketing campaigns

2. Measure the real-time performance of your campaigns.


STEP 1: Launch all your recruitment marketing campaigns in one process.

Using our WildFire wizard, not only can you launch your recruitment marketing campaigns to any destination, you can dynamically associate a web commercial /micro-site with your individual job ads, dramatically increasing the performance. When you complete the wizard, your campaigns are launched, driving job seekers directly to your ATS career site.




STEP 2: Review ALL your campaigns performance, in real-time, with a single click of your mouse button from within your ATS.

WildFire is about real-time recruitment metrics. No other system lets you universally measure ALL your recruitment marketing campaigns, in real-time, in one easy to read report.




There is, of course, a lot more that goes into our WildFire platform, but I felt like these 2 screenshots best summarize what our solution offers and how we are unique in the marketplace. We are not a replacement for your ATS, we are a front-end recruitment marketing system that complements your current ATS investment. When you gain access to this level of analytic data for your current recruitment campaigns…you will immediately gain a competitive advantage over your competition, allowing you update your recruitment marketing strategy to optimize your current recruitment advertising spend. The end result will be the ability to hire better quality candidates in a faster amount of time. And isn’t that what you’re striving for?