Businesses have been wrestling with the problem of how to embrace the wave of younger Gen Y workers flooding the workforce. Cytiva has weighed in on that subject with their many recruiting software webinars, including Recruiting 2.0 and Best Practices in Social Recruiting.

However, a cutting edge company like Cytiva Software is always looking ahead to providing their applicant tracking software and employee performance management software clients with bleeding edge strategies to tackle coming workforce trends. To that end, Cytiva has begun to embrace a coming new breed of worker that we are calling "Gen ABC."

If you've never heard of Gen ABC, you best take notice.

Gen ABC is different from its Gen X and Gen Y predecessors in some pretty important ways. First, they are characterized by letters that have had to be reset back to the beginning of the alphabet because of the lack of forethought by those naming Gen X.

Second and most startling, is that many members of Gen ABC haven't progressed far enough in their grasp of the alphabet to even recite the letters that sum up their generation.

Think that might have ramifications for how you recruit and manage this coming wave? Absolutely.

How else is Gen ABC different? Studies of Gen ABC reveal that less than one percent own a cell phone. They are highly social, but they are much more physical than Gen X and Gen Yers, tending to hit or bite, rather than text or blog.

Gen ABC is the greenest generation yet. Bikes and compact electric cars are the transportation of choice. Any business looking to woo or incentivize Gen ABC will certainly need to rethink their rewards practices. Gen ABC is motivated more by tasty food, dolls or action figures than cars or other executive perks

When it comes to bonuses, Gen ABC prefers shiny coins over paper money, but if you think that you can motivate Gen ABC with a pile of quarters, you might want to think again. Gen ABC is just as likely to choke on that Q4 bonus, as they are to strive to achieve it.

Cytiva sees Gen ABC as an intriguing new workforce trend that could drastically alter the way companies view talent. We believe that this generation is so key to our future business, that we target them with snappy T's and onesies.

What are you doing to prepare for Gen ABC?

For more information about how Cytiva can help you navigate the new frontier of the Gen ABC workforce, visit http://www.cytiva.com/.