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    Building Innovative Green Companies – Green Engagement

    Building Innovative Green Companies

    One of my forward thinking CEO leadership coaching clients knows that for his company to thrive his organization will need to become more creative and green. I am consulting with the company executive team to develop a more innovative business strategy. They are currently evaluating several green business initiatives.

    The CEO knows that thriving in the future depends on employees and leadership collaborating in creating and then executing the new business strategy. She is empowering her leadership team to think green and create a more innovative company culture. Leadership team members are collaborating with the CEO in the strategic decision-making process. Our current executive coaching and leadership consulting work is focusing on helping the CEO and her executive team to develop a more sustainable and green business model.

    Green Engagement

    In tough times, when employee morale is low and difficult economic conditions increase stress, people seek more meaning at work. A green focus will engage and inspire your people, which helps keep them going.

    The pursuit of profit sometimes isn’t enough to keep people engaged. An environmental mission can offer more meaning. Getting lean can be moderately exciting, but doing it for the dual purposes of profit and environmental concern is motivating.

    New ways of thinking challenge and engage people. Employees will work harder if they understand why environmental challenges are real and why going green is good for business. Without this understanding, some employees may spin their wheels or feel disengaged.

    Training must focus not only on what employees do, but on how they think. Going green should not be presented as an idealistic idea, but as a stark and urgent reality, regardless of individuals’ political or scientific beliefs.

    Are you working in a company or law firm where enlightened leadership realizes the organization needs to green their business? Does your company or law firm provide leadership coaching and leadership development to help leader develop a more sustainable business strategy? During uncertain economic times, leaders need to fully engage their people and create green businesses.

    One of the most powerful questions you can ask yourself is “Am I a visionary leader who motivates and fully engages my workforce?” Emotionally intelligent and socially intelligent organizations provide executive coaching and leadership development for leaders who want to make their organizations thrive.

    Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-i CPI 260 and Denison Culture Survey can help you create an organization that fully engages its people in creating and executing a sustainable green business strategy to thrive in the New Year. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

    I am currently accepting new executive coaching, career coaching, and leadership consulting clients. I work with both individuals and organizations. Call 415-546-1252 or send an inquiry e-mail to mbrusman@workingresources.com

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